What to look for in direct sales? How to develop customers?

First of all, we must be clear, we do the work of sales work, then, we need to be very professional understanding of themselves, mainly for: what unit we are? What are our products? What are the tutors included in our products? What is the content of these lecturers? What are the advantages of this product compared with other products in this industry? And so on ... Secondly, we also need to understand the customer's psychology, mainly: six questions: First, who are you? Second, what do you want to talk to me? Third, you talk about what benefits to me? Fourth, how to prove that what you say is the truth? Five, why should I buy from you? Six, why do I want to buy with you now? The third point is that, as salespeople, we must always keep in mind is to learn to screen out your prospective customers, and such screening requires you to have a certain degree of patience and skills to communicate with your resources customers, in other words: to do sales, there are no shortcuts can be taken, the sky will not fall pie, diligence is the most critical, you must make more calls, a large number of calls, because only in this way, you have ample opportunity to pick! Who is your prospective customers, turnover is a screening left behind the crystallization, of course, communication skills are indispensable throughout. Anyone knows, whether it is the newspaper or radio, or other sources of information, you can see that the gap in the marketing staff is the largest, in fact, not the lack of sales staff, because too many people do sales, why the lack of? It's because there aren't many people who can talk about what's going on. The only rule of direct marketing is that the customer will buy your product only if they believe that his ideas and needs can be met. Therefore, successful direct marketing must comply with the two principles are: First, the direct marketer must judge, understand the customer's real ideas and needs; Second, to prove to the customer that your product can meet his needs. Customers are not to buy our products, they want to buy is our products to bring them benefits. Our business relationship is built on by meeting the needs of customers to obtain.