How can traffic be realized to make money?

Why traffic can make money, so I want to explain the reasons behind the realization of traffic here.

In fact, the change of traffic is explained in an old way, which is actually the advertising fee.

For example, the advertisements we saw on TV before movies, magazines, newspapers and street advertisements. If we want to publish information, in order to be seen by more people, we need to pay some fees to these media, and then these media will give some advertising space. Therefore, when people who eat melons watch these media, they will see the information released by advertisers after paying in advertising time (advertising space).

These media usually have a business or sales department to handle the sales of these advertisements and be responsible for making money.

However, with the development of Internet, the form of media has also begun to change. For example, some people started to make websites, others started to make videos and write blogs. Accordingly, a concept called "self-media" came into being: it means that some folk amateurs can also attract the attention of people who eat melons by producing content.

Early self-media: out of control events

However, the biggest difference between self-media and traditional media lies in size and scale. Traditional media may have a whole team to handle the work, and some people are responsible for producing content, such as journalists, writers and producers. Someone is responsible for purchasing the content; Someone is in charge of sponsorship and advertising. ...

However, because the media is often a person in the early days, one person must work as a team. This will bring a lot of trouble, the most important thing is actually the survival problem: if this person concentrates on making content, he may not make money; If you start to pay attention to making money, you may distract your creative energy. It is difficult to have both with limited manpower.

Therefore, a service called advertising alliance appeared on the Internet to help content providers sell advertisements, so that creators can concentrate on producing good content.