Website promotion plan

Website promotion planning letter sample (a)

First, the importance of network promotion

When you have their own domain name and have their own website, if you do not promote the site in a timely manner, the site has no one to visit is a pity that the matter, in fact, have a website is meaningless. Only let buyers know your site, and know your products, know your contact information, can really enjoy the endless Internet resources, expand their own customer channels, will promote your products.

In the era of the Internet economy, the results of competition among enterprises will depend largely on how many tentacles the website has in the real world and the virtual world. The more tentacles there are, the stronger they are, the more attention and visits they can attract. For this reason, the enterprise in the establishment of the site that should begin to use a variety of means to promote their own website.

Website promotion is a comprehensive project.

An analogy, do the website, equivalent to do publicity color pages; do website promotion, equivalent to the publicity color pages distributed. So do the site must be promoted, as you do the color pages must be sent out, otherwise, it is better not to do. And website promotion, with considerable professionalism, and not simply printed on the business card, advertising can be, that in fact almost no effect, so an enterprise website, necessarily to embark on the road of network promotion, or before the construction of the enterprise website becomes meaningless. So the primary work after the completion of the site construction should be the site promotion. Whether it is to show the type of enterprise website or marketing for the purpose of the site, to obtain normal traffic is very important. After the promotion of the site can better improve the visibility of enterprises, rapid access to statistical data and feedback, and even the upgrading of the enterprise products are very beneficial.

Second, the network to promote a variety of ways

1, put the network advertising to promote in some advertising exchange alliance website and B2B business industry website to buy pictures, animation, text and other forms of advertising position, put the company introduction, product and other content ads, in order to achieve the role of the publicity of the company and products.

2, in the famous website or search engine landing in the famous industry websites and commercial websites to publish information. Landing on the major mainstream search engines. Such as: Baidu, Google, Soso, SOSO, YAHOO, Sogou, Aiqi and so on.

3, the company's Web site to join the business card in the promotion of corporate Web site URL such as: printed into the company's staff business cards, in the external distribution of business cards at the same time to achieve the effect of publicizing the company's Web site.

4, and related sites to promote the promotion of friendly links with the same industry, such as the exchange of links with the local and foreign optical instrument company's website to apply for a friendly link, when others visit each other's websites, it is likely that the other site through the friendly link to visit our website. Therefore, to achieve a publicity role. And this move can provide the site in Baidu and other search engines in the weight and ALEAX world ranking.

5, daily mail to add a signature URL for the enterprise company, there will often be external Mail exchanges, if the time to write an e-mail in the mail signature below the company's Web site to add a connection to the URL and then send an e-mail, will allow some of the first contact with our business customers are interested in clicking on the link to our site.

6, write articles to publicize, promote, etc. Now more popular a network promotion is to write articles to promote. Usually we call it "soft". We can publish some technical articles on some industry information websites and large-scale communication forums, and mention their own websites and URLs in the articles. So that people who read the article will be interested in the site and visit.

Third, the relationship between websites and search engines

The relationship between websites and search engines is like a supplier and a dealer. The website mainly supply content to the search engine, and the search engine is to promote the content for the website. Because the search engine itself does not have the ability to provide content. All the content in the search engine is to crawl the text information on the website. To achieve and enrich the purpose of their own search engine. So the general search engine, will be all the information on the Internet crawl into their own engine. This allows searchers to find the content they need through their platforms.

Search engine sites in the inclusion of various sites, itself is a double-edged sword, because the very famous search engine sites, is because in this search engine, automatically included almost all the sites, in this search engine to find the content they want. So use this search engine talent more. Mutual promotion.

And the website to achieve the purpose of publicity, it must be through the search engine this way. Because the search engine in the Internet has almost been the traffic navigation of the hegemony. There is a statistical analysis reported that Baidu daily access to traffic has far more than Sina, Sohu, NetEase and other traditional portals. And these search engines in turn feed these flows back to the site dozens or even hundreds of times through the content of the sites they crawl.

So this reaches a mutually beneficial, win-win result for each other.

Fourth, the introduction of mainstream search engines

1, Baidu search

Baidu has been to develop the most consistent with the Chinese habit of using the search engine for their own responsibility, after five years of hard work, Baidu search engine has become the world's most powerful Chinese search engine.

Core technology: hyperlink analysis hyperlink analysis technology, is a new generation of search engine key technology, has been widely adopted by the world's major search engines, Baidu President Robin Li is the only holder of hyperlink analysis patent. In the academic world, the more a paper is cited, the better it is, and the higher the academic value. Hyperlink analysis evaluates the quality of linked sites by analyzing the number of linked sites, which ensures that the more popular content is ranked higher when users search on Baidu.

Bigger, newer, and faster Baidu has a natural advantage in the Chinese Internet, supporting the search of 530 million Chinese web pages, making it the largest Chinese search engine in the world.

Moreover, Baidu adds hundreds of thousands of new web pages every day, and updates important Chinese web pages every day, so users can search the world's newest and most complete Chinese information through the Baidu search engine. Baidu's servers are distributed throughout China, allowing users to search directly from the nearest server and return to the local user, allowing users to enjoy extremely fast search transmission speeds.

Tailored to Chinese users, Baidu y understands the search habits of Chinese users and has developed keyword auto-suggestion: when users type in Pinyin, they get the correct prompts for Chinese keywords. Baidu also developed a Chinese search automatic error correction; if the user mistakenly entered a wrong word, you can automatically give the correct keyword prompts.

Baidu Snapshot is another popular feature that solves the problem of users often encountering dead links when accessing the Internet: Baidu's search engine has previewed various websites and taken snapshots of the web pages, storing a large number of emergency web pages for users. Even if the user cannot link to the desired website, the web pages stored by Baidu for the user can also save the emergency. This is a great way to get the most out of your computer, and it's also a great way to get the most out of your computer.

Baidu also has a number of other features that are thoughtful to the average user, including related searches, Chinese person recognition, automatic conversion of Simplified Chinese and Traditional Chinese, and web previews. Baidu has added specialized MP3 search, Flash search, news search, information express search, and is rapidly developing other user-friendly search features. The Baidu search engine will evolve into the most comprehensive search engine that opens the door to the Internet for all Chinese users.

Web site promotion plan model (2)

First, the agricultural machinery website operation program of the market analysis

In the market analysis we need to pay attention to the following issues

1, the functional role of the agricultural machinery website

In the agricultural machinery website after the adoption of a new development system, there must be a new and innovative content will appear in the agricultural machinery website, the new page effect and function can not only attract visitors, but also provide visitors with entertainment and leisure.

2, the user from the agricultural website there is no direct benefit

The user from the agricultural website itself to get what we are most concerned about, the establishment of an agricultural website to know the significance of its own value, we must let the user to know what they get from it, so as to reflect the significance of the agricultural website itself.

3, agricultural machinery website needs advertising and customers

An agricultural machinery website advertising can bring direct benefits to the agricultural machinery website, customers are also a publicity force, can make people who do not understand understand, understand the deeper for the understanding.

Second, agricultural machinery website operation program of the overall market strategy

(a) strategic steps (fast, wide)

The first stage: the establishment of agricultural machinery website, at the same time selective in a few or dozens of cities to establish a sub-site, and the establishment of partnerships with the city sub-site, signed a cooperation agreement, the establishment of an agricultural machinery website is not limited to a province and a city, the establishment of an agricultural machinery website is not limited to a province and a city. To make the search for people all over the country, we can only spread the search for people's big net, the net of the country's provinces and cities, so that people "nowhere to hide"!

The second stage: the release of agricultural website information, through various means to establish a customer base, agricultural website information must be used to establish their own means of customer groups, only more visitors, more members in order to support the normal operation of an agricultural website.

The third stage: in the agricultural website has a certain degree of visibility and search for successful cases, take the initiative to attract the attention of large agricultural website, and ultimately get a reasonable price for their cooperation. After a certain degree of visibility in the agricultural machinery website, we must start and large agricultural machinery website to establish a harmonious relationship of mutual assistance, mutual publicity, in order to achieve the agricultural machinery website "overnight fame" effect.

The fourth stage: agricultural machinery website also has a certain number of registered customers, agricultural machinery website visibility also has considerable improvement after the agricultural machinery website business can also have further expansion.

After more registered users, a variety of levels of people will have, this time is not limited to the search for people only search for people, there should be a lot of fresh content to join in, so that the whole agricultural website is not only a search for people, but also a set of entertainment and leisure listening to songs and watching movies on the comprehensive agricultural website.

(B) Agricultural machinery website operation program of the market development principles

1, adhere to the market terminal (viewers) as the primary center.

Browsers as the core, in line with the customer's needs is our goal attitude to do a good job of agricultural machinery website, agricultural machinery website content to interact with customers.

2, the choice of merchant partners should be certain principles.

Should establish their own principles, screening out business partners who are qualified to cooperate with them, showing that, ( ) because of professionalism, so the principle of focus.

3. The construction of the site should be in line with the overall image of the agricultural machinery website.

No matter how to modify the content of the agricultural website, can not move the overall style and image of the agricultural website, so that people will produce a "lost" ` feeling, every day to change the style will only make people feel that the agricultural website is not collapsed.

Third, the agricultural website operation program of the agricultural website technical solutions

According to the function of the agricultural website to determine the agricultural website technical solutions.

1, the use of stable, fast processing North-South interoperability of the server (has basically reached).

2, the choice of operating system, with unix, Linux or Window2000/NT. After analyzing the input function in the development, focus on stability and security.

3, the use of systematic solutions (such as IBM, HP) and other companies to provide enterprise Internet solutions, e-commerce solutions? Or their own development.

4, agricultural machinery website security measures, anti-black, anti-virus program.

5, related program development. Such as web programs ASP, PHP, JSP and other database programs. We recommend PHP, or ASP-based molding release system.

Fourth, the agricultural website operation program of the agricultural website content planning

1, according to the purpose and function of the portal agricultural website planning agricultural website content.

2, e-commerce agricultural machinery website to provide member registration, detailed service information, information search query, personal information confidentiality measures, related to help.

3, if the agricultural website columns are more, then consider the use of agricultural website programming specialists responsible for the content. Note: The content of the agricultural website is the most important factor in attracting visitors to the agricultural website, no content or impractical information will not attract visitors in a hurry to browse. Can be in advance of the information people want to read the survey, and in the agricultural website after the release of the survey people on the content of the agricultural website satisfaction, in order to adjust the content of the agricultural website in a timely manner.

Fifth, agricultural machinery website operation program of the web design

1, web design art design requirements, web art design is generally consistent with the overall image of the agricultural machinery website, in line with the CI specifications. To pay attention to the web page color, picture application and layout planning, to maintain the overall consistency of the web page.

The design of the web page by the artisan to gatekeeper, the overall image and specifications must be in accordance with the CI, and the top and bottom echo, pictures and modules placed also have their own characteristics and style.

2, in the adoption of new technologies to consider the main target groups of visitors to the distribution of geographical, age class, network speed, reading habits.

Different people have their own habits, like left-handed people, so we have to choose a moderate mode for different ages and network speed and reading habits so that everyone feels comfortable to look and read.

3, the development of web page revision plan, such as half a year to a year to carry out a large-scale revision.

After a farm machinery website is made, it is best not to modify the large too often, it is best to change a year, change the time not to destroy the large style and color tone.

Six, agricultural machinery website operation program of agricultural machinery website maintenance

1, the server and related hardware and software maintenance, assessment of possible problems, the development of response time.

The server software and hardware maintenance is particularly important to carry out many aspects of the test to develop the response rate.

2, database maintenance, effective use of data is an important part of the maintenance of agricultural machinery website, so the maintenance of the database to be taken seriously.

A program database maintenance, equivalent to, a stock of goods of the type of goods, the type of goods is disrupted, will be a very troublesome thing, so the program database to be regularly maintained and cleaned up some unnecessary redundancy.

3, the content of the update, adjustment, etc..

Web pages in a period of time must be updated, adjust the content, so that viewers see the new content.

4, the development of relevant agricultural machinery website maintenance regulations, institutionalization and standardization of agricultural machinery website maintenance.

Out of the table a farm machinery website maintenance system and norms table, by a person responsible for, so as to ensure the quality and efficiency of the operation of agricultural machinery website.

Seven, agricultural machinery website operation program of agricultural machinery website test

Agricultural machinery website should be released before the careful and thorough testing to ensure normal browsing and use. The main test content:

1, server stability, security.

Hope station server stability and security has always been the most headache, so we should go to the front of the trouble, first of all, the expected trouble excluded.

2, program and database testing.

Each program has its own corresponding function, the database is the place where the data is concentrated, especially important.

3. Web compatibility testing, such as browsers, monitors.

Web pages open more will not appear dead page, of course, there are monitor resolution and browser version of the problem exists.

4. Other tests as needed.

After making the above test, in other ways to test the agricultural website, such as telecom dial-up and Tietong dial-up whether there is a conflict.

Eight, agricultural machinery website operation of agricultural machinery website publishing and promotion

1, agricultural machinery website testing after the release of advertising activities.

After the farm machinery website test, you can advertise the effect through the media or network publicity to achieve more visits.

2, agricultural machinery website promotion registration and so on.

After the agricultural machinery website can be put into 3721, BAIDU, GOOGLE to find keywords to achieve better publicity.

Nine, agricultural machinery website operation planning of agricultural machinery website system update schedule

The start of the completion of each planning task time, the person in charge and so on.

The construction of a farm machinery website must have professional designers, artists, program designers, planners and project managers, and is responsible for supervising the arrangement of the entire farm machinery website project time and quality of the person in charge.