What are the advantages and disadvantages of WeChat marketing?

Traditional marketing generally needs the help of mass media or ground activities, and the marketing promotion cost is high. Wechat itself is free to use, and the cost of team formation, operation, monitoring and management is also low.

2. High arrival rate and high exposure rate?

Arrival rate and exposure rate are two important indicators to measure marketing effect. SMS and email mass sending are easily blocked, and every content sent by WeChat official account can reach all users 100%. Compared with Weibo, WeChat information also has higher exposure.

3. Is the user sticky?

Wechat is based on trust and is generally concerned by friends. It is easier to accept pushed content, with better promotion effect, convenient for loyal users to recommend and share, and high dissemination. If the WeChat public platform is also actively added by users, users are sticky and the churn rate is low.

4. High accuracy?

When users pay attention to WeChat, merchants can obtain the user's gender, age, region and other attributes, so as to deliver content according to the user's attributes; On the basis of authorized active subscription, each user is a potential customer of the merchant, and the pushed content is easy to be accepted.

5.is 5.CRM convenient?

At present, WeChat official account is divided into subscription number and service number, especially the service number is suitable for CRM. Because a large amount of user information can be obtained through WeChat platform, it is convenient to establish customer relationship management and prepare for subsequent marketing promotion.