What advertising media does traffic advertising belong to?

Traffic advertisement is a kind of mobile advertisement with public transport as the advertising medium, which mainly includes billboards with traffic content, advertising posters, billboards in stations, bus body advertisements and so on. This kind of advertisement is very effective in big cities with relatively concentrated population.

Traffic advertisements include the following three parts: first, fixed traffic advertisements set up in public places such as bus stations, electric stations and subway stations; Secondly, mobile traffic advertisements based on vehicles; Thirdly, traffic advertisements in public transport. Traffic advertising can make the arrival rate and exposure frequency of advertising information reach a higher level and leave an impression, stimulate the desire to buy, and make up for the gaps in the four major media. Outside advertising has excellent geographical selectivity and low cost.