What are the ways to know your customers?

The ways to know customers are door-to-door sales, conference search, social circle search, old friends and family, letters and so on.

1, door-to-door sales promotion

Door-to-door sales method, also known as "carpet search", refers to finding target customers within the activities of selected target customer groups. Generally speaking, the number of successful customer development is directly proportional to the number of visits. In order to reach more customers, more people must be interviewed.

2. Meeting search

Conference search is the process of target audience attending various conferences, such as scheduled conferences, procurement conferences, trade conferences, exhibitions or expositions. This is a way to seize the opportunity to establish contact with the target audience and find development opportunities. For example, publishing houses use the opportunity of "National Book Fair" to gather bookstores and libraries all over the country, meet and talk with them, and strive to train them to become their own customers.

Step 3 find social circles

Everyone in the group has their own small circle and specific activities, so if you can enter the social circle of the target customers, their work development will easily enter the survival of the fittest.

4. Find old friends and family.

List your relatives and friends, then visit them and try to find your customers among them. Everyone has their own network. If classmates, fellow villagers, colleagues, etc. , you can rely on the network for customer development.

Step 5 find letters

Searching for letters refers to a way to find customers by mail, such as sending mail-order catalogs, brochures, inserts, etc. Introduce the company's products or services, as well as orders and contact information to the target customers.