The influence of community group buying

First, the circulation efficiency is improved, and the damage and storage cost are reduced. The traditional commodity circulation link is "brand-distributor-wholesaler-retailer-consumer", which is a typical top-down circulation model; The circulation link of community group buying is "consumer-group owner-group buying platform-brand vendor", which reduces the detention time of goods in the channel, usually arrives the next day, and finally realizes zero inventory management. Especially in the fresh fields such as fruits and ingredients, the loss rate and logistics storage cost are greatly reduced.

Second, increase user stickiness and occupy the offline stock market. As a form of new retail, community group buying has developed from pure e-commerce to community group buying, which is more sticky and will have a greater impact on traditional physical stores and steal part of the offline stock market.

Third, transfer the consumption scene to the online.

At present, community group buying has been proved to be a sales model that can grow on a large scale in the county and realize large-scale profit. It focuses on the family-style consumer market, and can gradually move the high-frequency consumer trading scene online through community group buying.

Fourth, solve the sinking problem of low customer unit price. Mobile Internet has brought great changes to retail, and new transaction patterns and traffic patterns have been born. The cost advantage of community group buying releases the high pressure of sales efficiency, so that a group leader can be established by selling only one community, and the sinking problem of low customer unit price can be solved with more subtle tentacles.