Traditional Culture Encyclopedia - Traditional culture - Briefly describe what are the components of China's overseas source market
Briefly describe what are the components of China's overseas source market
There are two main components of China's overseas source market. One part is Hong Kong, Macau and Taiwan compatriots and overseas Chinese, and the other part is foreigners (including overseas Chinese who have joined foreign nationalities). As overseas travelers, Hong Kong, Macau and overseas Chinese tourists have been the mainstay of China's overseas source market since the founding of New China.
Asia is China's main source market. China's main source market is dominated by Asia, in which tourists from Hong Kong, Macao and Taiwan take up a larger proportion, in addition to this, among all foreigner source markets, Asia is still the main theme, with Europe and North America as the two wings. Visitor sources are widely distributed, with a few important source countries dominating the market.
Characteristics:
The purposes of foreign tourists traveling to China include sightseeing and leisure, visiting relatives and friends, serving employees, conference and business and other purposes. Among all foreign tourists, men have traditionally accounted for a larger proportion and are the mainstay of China's source market, with the majority of tourists concentrated in the age group of 25-64. The mode of entry of visitor sources is exemplified by the 2008 statistics.
Among all of China's overseas sources of tourists, in terms of choice of mode of entry, on foot accounted for the largest proportion, accounting for 56.48%, which the main part of tourists from China's Hong Kong and other border countries and regions.
The second most popular mode of entry is by car, accounting for 25.13%, followed by air and sea, with trains accounting for the least, at 1.24%.
Expanded information:
Market analysis:
(a) Asia is China's main source market. China's main source market to Asia as the main body, of which Hong Kong, Macao and Taiwan's tourists accounted for a large proportion, in addition to all foreigners in the source market, still Asia as the theme, Europe and North America as two wings.
(2) The source market is widely distributed, with a few important source countries dominating the market. In the process of China's development of inbound tourism, the number of source countries and regions is increasing, and the range of sources is also expanding, but in this development process, a small number of source countries are in an important position and play a leading role.
China's inbound passenger source market from the 1980s, favoring a few countries and regions, to the 1990s the formation of Hong Kong, Macao and Taiwan compatriots market, the intra-continental market and the intercontinental market of three levels, and into the 21st century, the composition of the country of origin is gradually diversified pattern development.
Baidu Encyclopedia - Overview of China's Overseas Tourism Source Markets
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