How can Internet thinking help upgrade the industrial chain?

With the rapid development of the Internet, the industry chain of various industries have been integrated into the Internet application scene. How to combine the Internet thinking, help the entity industry chain transformation and upgrading, Moyunju marketing founder Yang Muyun, made the following analysis.

Muyunju marketing founder Yang Muyun

Online traffic drive entity manufacturing precision production

The Internet focuses on traffic capture and database establishment; whether it is the e-commerce consumer industry chain, or the development of artificial intelligence, or automation of enterprises. production. It is all based on the information management of traffic transformation and database establishment to drive the development of the industry chain. Between the Internet and the entity, it is a complementary relationship; the Internet accelerates the upgrading of the entity industry chain, and the entity supports the development of Internet consumption.

With the improvement of the Internet database, the entity manufacturing industry will be able to obtain more accurate information on consumer demand, so that the manufacturing industry can meet the consumer demand in accordance with the product production process and technology. Can maximize the reduction of enterprise production costs and reduce inventory risk. Online traffic can drive the entity to manufacture accurate production.

Reducing consumer surcharges

Traditional consumption is in accordance with the manufacturers and distributors between high and low levels to circulate products for sale; so to a large extent, it will be the circulation of goods to enhance the cost. And the Internet has greatly reduced the cost rate of commodity circulation. Originally, manufacturers can only realize the circulation of their own products through dealers; ultimately purchased by the end consumer. But with the Internet as a platform for the support, manufacturers can also be directly through the Internet platform to face the consumer, thus omitting the circulation link between the dealer, can greatly reduce the cost of product circulation. So that consumers can buy more affordable products.

Internet era has come, thinking change without delay

The Internet is like an invisible particle gas pedal, which itself has the ability to run at ultra-high speeds. So under the drive of the Internet factor, the development speed of all industrial chains have invariably increased speed. Since the birth of computer, the development of terminal Internet is still very slow, the popularization rate of home computer in China has taken 20 years, and the peak value is only about 60%. But when the terminal Internet develops to the mobile Internet, the penetration rate of smart phones is up to more than 95% in less than five years. So the cell phone will become more people's employment and entrepreneurial tools. At the same time, consumption has also been gradually transformed from the physical terminal to the mobile Internet link, want to get their own place in this big enough market environment, we must quickly transform thinking, so that they are integrated into the environment of this era.

Consumption is no longer a matter of consumers and businesses

When the Internet has become the mainstream carrier of consumption, the previous single consumption link has become unlimited possibilities. E-commerce is only the beginning of the Internet consumption, followed by social retail (micro business), *** enjoyment of the economy (Mobike), association sales (Pinduoduo) and other diversified sales and consumption mode, will be more and more appeared in our cell phones.

Meanwhile, the identity of the consumer, also with the transformation of the Internet consumption model has changed differently. In the past, only the merchant store is the seller, and the buyer is the consumer. Nowadays, each consumer can again become the identity of the seller at the same time. Both can choose the demand for the product, but also can participate in the profitability of the sale. Driving the development of the sales industry chain, but also to enhance the secondary profitability of the consumer segment. Consumption has been not only consumers and businesses; to a greater extent, the future of each person, it is possible to have both the dual identity of the seller and the consumer; the realization of the benefits **** the same body of the business ecosystem.

Source: Muyunju News Editorial Office