What is the marketing theme of Xiangshan Commercial Culture Exhibition?

Xiangshan commercial culture exhibition is an activity aimed at Xiangshan cultural resources, with cultural display, cultural promotion and cultural performance as its main contents. On this basis, the theme of marketing promotion mainly includes the following aspects:

1. History and development of Xiangshan culture: By showing the history and development of Xiangshan cultural resources, attract more audiences to participate and publicize the unique charm and historical value of Xiangshan culture.

2. Innovation and integration of traditional culture: through the integration of various cultural resources and various forms of display, the traditional culture of Xiangshan is innovated and integrated, so that more people can understand and recognize the regional culture of Xiangshan.

3. Promotion and dissemination of brand culture: aiming at Xiangshan brand culture, the brand awareness is enhanced through marketing promotion, and the recognition of the brand by consumers is improved.

4. Multicultural interactive experience: take the audience as the center, provide diversified and colorful cultural experiences and various interactive links, and attract more consumers to participate. To sum up, the main marketing themes of Xiangshan Commercial Culture Exhibition include the history and development of Xiangshan culture, the innovation and integration of traditional culture, the promotion and dissemination of brand culture, and the interactive experience of multiculturalism. Through the integration of various resources and a number of promotion strategies, the visibility and influence of Xiangshan Commercial Culture Exhibition will be improved, and the inheritance and development of Xiangshan culture will be promoted. Xiangshan is located in Xiangshan Street, Haidian District, China. This is a mountain with cultural and historical significance. It is about 10 km away from Beijing and covers an area of about 1.600 mu. Xiangshan is named after its mountain range of more than 50 kilometers from north to south, and its highest peak, Zizhu Peak, is 208 meters above sea level.