I want to know some time-honored brands in my hometown of Hebei, and I have gone through 1949 to 1952.

A century-old chicken becomes "golden phoenix"

When it comes to Shijiazhuang's "time-honored brand", many people first think of Jinfeng braised chicken, a traditional product with a history of one hundred years, which is still "active" in our lives.

"Golden Phoenix Braised Chicken" first appeared on 1908. At that time, there was a Hui couple named Ma Hongchang in Da Qiao Street, Shijiazhuang, who opened a Majia chicken shop. They adopted a unique production process, frying chicken with honey and cooking soup with Chinese medicine secret recipe. The braised chicken has a unique taste. Although the store was small at that time, the business was particularly prosperous. Whenever steaming braised chicken is cooked, the shop is always crowded with customers. Because demand exceeds supply every day, customers who go late often can't buy it.

"Braised chicken is golden in color, pure in taste, fragrant, hygienic and clean, and almost famous throughout the city." An old gentleman who has lived in Shijiazhuang for decades still remembers the lively scene at that time.

"At that time, Da Qiao Street was just called Majiaji, and the store was also called Da Qiao Street Braised Chicken Shop." According to Ji, a descendant of Jinfeng Braised Chicken, who is now the director of Shijiazhuang Los Angeles Food Co., Ltd., the auxiliary materials for braised chicken are composed of eighteen spices, which are dual, both spices and Chinese herbal medicines. They have their names in Compendium of Materia Medica, so they have certain pharmacological and health care functions. "Although it has changed several times, it is still using a century-old soup until now. Clear the soup every day, remove the old oil slick and add new ingredients. The recipe is a secret recipe, which was handed down by one person before. All the dregs should be burned with fire. Even now, only a few people know the formula. When making, someone is responsible for the ingredients, and others avoid it. "

According to Ji, there is also a kind of "stealing theory". It is said that the founder was also an apprentice to a chicken shop at first, but later he was unwilling to live under others' hands and innovated his own secret recipe for chicken making, so he started a new stove and founded his own "Magagi". "Because of its age, there is no evidence to test this statement."

Magagi has always adhered to the workshop-style production mode of "front shop and back factory". 1956 after the public-private partnership, it was placed under Shijiazhuang Food Company. "At that time, business was booming. Citizens have to get up early and queue up to buy chickens. Many foreigners who come to Stone for business trips should also bring one or two back as gifts for relatives and friends. " According to Ji, the old shop of 1983 was moved from the original site to Nanma Road after the street was rebuilt. Because of its unique technology and long history, it was renamed as "braised chicken old shop" "At that time, Majia Street in Da Qiao Street and Yongxin Huimin Chicken merged, and the Huimin Braised Chicken Processing Factory was established by combining their advantages."

In the early 1980s, the operator of Majiaji designed "Jinfeng" as a trademark, and officially registered the trademark of Jinfeng Braised Chicken at 1984. "Jinfeng means' the henhouse flies out of golden phoenix', hoping to let old brands and products go out of Shimen, rush out of the country and be reborn like the phoenix nirvana."

Majiaji Restaurant inherits the traditional technology of roast chicken in China, relying on its own quality and good reputation, but the past manual workshop production mode also limited its further development. Therefore, the operator of "Jinfeng" braised chicken has improved the processing technology on the basis of inheriting the time-honored tradition, designed a special stainless steel sandwich pot to replace the original large iron pot, changed the open flame heating to steam heating, changed the product structure from a single variety in the past to more than ten kinds of products such as braised chicken, roast chicken, fragrant chicken, broiler chicken and roast duck, and introduced vacuum packaging to extend the shelf life of products from 2-3 days to 90-65438 days.

Today, Jinfeng Braised Chicken Factory has moved to Shijiazhuang North Second Ring Road West. After many renovations and renovations, the environment of the old braised chicken shop has been greatly improved, and the sales outlets have also expanded from the original one to more than 200 supermarkets and small and medium-sized shopping malls in the provincial capital. After leaving Shijiazhuang, its sales network has expanded to surrounding areas and Baoding, Taiyuan, Beijing, Tianjin, and also exported to Japan.

Dezhou Paji, Daokou Roast Chicken, Fuliji Spicy Chicken, Shanghai Boiled Chicken ... These time-honored chicken brands full of regional colors have all begun to "go south and north, and wander around". While seeking more development space for themselves, it has also brought a certain impact to local "colleagues": perhaps local residents are no longer "cold" about their accustomed tastes, perhaps foreign monks are really good at chanting scriptures, and sometimes it is you.

This can't help but remind reporters of two questions:

The key to the "classics" of foreign monks lies in "freshness"-freshness of taste and freshness of management mode. The key words here tell local time-honored brands that only by constantly bringing forth the old and bringing forth the new can they remain young forever. Just like Ji's metaphor, "Time-honored brands are like CCTV's Spring Festival Gala"-everyone applauded when it was first launched, but now it is difficult to please, because the audience's appreciation level is improving and the appreciation angles are diversified. The same is true of old brands. If you don't actively innovate with the market demand, it is likely to be eliminated by the market and become a dusty antique from a shiny old brand.

Another "lesson" of foreign monks is "scale"-without scale, it is impossible to occupy the market, let alone seize the advantage in the market. However, the scale is not as simple as talking about it, which requires financial support and innovation in management methods. In fact, all kinds of plaques that spread all over the streets of the city and occupy people's attention by means of chain operation and franchise have provided a model for the old brand.

However, freshness and scale are not permanent. Freshness must be constant freshness. It is not uncommon for foreign specialty foods to open quickly in the provincial capital market, but after one move, people's curiosity for early adopters is satisfied, and the business situation may never return. This one-off novelty is lifeless and is likely to become a flash in the pan. The scale of a novelty can only become a castle on the beach. KFC is also a century-old shop. The reason why you can stay young for a long time is inseparable from the constant introduction of new products according to customers' tastes and strict and stable quality management.

As Ji realized in the operation of "Jinfeng", he should learn how to be a gold-lettered signboard market. It seems that "golden phoenix" in the E era is facing a new "phoenix nirvana". (Wang Rongjuan)

Yuxingchang, an old brand without written records.

Yi 'an Street is a famous old street in Zhangjiakou. At present, under the abrasion of time, the buildings on both sides of the street have been ruined. Walking in the street, only vague faces and short old houses in the shadow of tall buildings are left in my memory.

Aon Street is no longer as busy as it used to be. People say that this street may be demolished next year.

While lamenting the vicissitudes of the world, I passed by a pastry shop and looked up inadvertently. A plaque with the words "Yuxingchang" came into view. This is an old brand that I've only heard of, but I haven't found any written records. The reporter was anxious to find it, but he didn't want to see it. He couldn't help but feel a little excited.

Sun, the busy secretary, gave the reporter a store record of "Yuxingchang". "Yuxingchang is an old brand. This business began in 1905, when the Beijing-Zhangjiakou Railway was just opened ... A century-old shop, after a hundred years of vicissitudes, especially cakes, is very famous in Bird. "

There is no written record of the year when Yuxingchang was founded, and 1905 written in the store record cannot be confirmed. Sun visited many old people to verify the date of the founding of the People's Republic of China. According to the introduction of the old man who was the director of Yuxingchang Workshop at 1970, Yuxingchang was founded by an old man named Shen. The former pastry workshop is now Yuxingchang's address, and the business is booming.

Since most of the insiders have passed away, Sun had to go through some twists and turns to make a more accurate textual research. She has a list of people to visit.

Sun worked in Yuxingchang for 30 years, and all the good times of his life were spent in this pastry shop of more than 200 square meters.

1974 "Yuxingchang" was already here when she first started working, covering an area of 269 square meters, including storefronts, warehouses, workshops and yards. Until 1990, the business area has not changed.

1990, the store was expanded from the original bungalow to a two-story building with an area of 609 square meters. 1997 added three floors, and the area was expanded to1115m2. In the expansion of business area, pastry shops have also changed hands several times. Now the name of Yuxingchang was changed back in the early stage of reform, and it was once called "Xinfeng Pastry Shop".

What hasn't changed is that Yuxingchang's cakes have been selling well. Sun said, "The cakes were sold out long ago during the Chinese New Year holiday" and "Yuxingchang's cakes could not be bought on the 27th and 28th of the twelfth lunar month".

Sun Tzu said: There are five flavors in the world, sweet, sour, bitter, spicy and salty, and the change of the five flavors is insurmountable. Yuxingchang's pastry varieties have also developed from a single cake crisp in the past to more than 300 kinds now. The staff has also grown from a dozen people in the past to 56 people now, and the annual sales income has reached the scale of more than 3 million yuan.

Although the exact time of setting up the store has not been confirmed, Yuxingchang is going to hold a centennial celebration in 2005. To this end, they have begun to prepare. Sun said: "In 2004, the company invested 4.2 million yuan and introduced the most advanced production line of cakes and moon cakes in China. Now we are developing new sugar-free green food. "

On Secretary Sun's desk, there is a report that "Yuxingchang withdrew from the State-owned Enterprise Restructuring Co., Ltd.". Although there is no historical data to check, this old shop that has actually accompanied Zhangjiakou people through nearly a hundred years of wind and rain will glow with greater vitality. (Cai)