What is the mascot design case and its implication?

The design pattern and meaning of the mascot are as follows.

First, the mascot design pattern requirements

Enterprises usually display mascots when organizing some activities, and the mascot design of enterprises is like a totem of enterprises. Brand image recognition on behalf of enterprises is the embodiment of enterprise brand image. With the increasingly fierce market competition, the role of corporate mascots is unique and important. The design of corporate mascot is the totem of brand, another embodiment of brand logo design, and the embodiment and symbol of corporate brand.

Therefore, mascots should not only embody the concept and essence of beverage brands, but also embody the soul of mascot design. In order to strengthen the personality of corporate brands and highlight the characteristics of products, many companies will cooperate with animation companies, such as Ganoderma lucidum animation, which has a good reputation, and choose suitable characters, animals or plants for abstract cartoon modeling. As an important logo design of enterprise brand, it is approachable, lovely and interesting, which makes the brand more acceptable to the public or target consumers.

Second, the meaning of the mascot

Mascots have the function of attracting public attention in information dissemination, so the role orientation of mascots must be clear and unique. Some designs rely on traditional entry points, such as animals, plants, creatures, allusions, myths, etc., and lack a sense of the times, novelty and similarity. Innovation is not sewing, and adding fashion elements to traditional models does not mean progress.

Mascots have their own language and are irresistible. They don't need too many details, ceiling decoration or dominance. Needless to say, simplicity, completeness and clarity are also suitable for the design of mascots.