Social e-commerce industry development status in the end is how the

The development trend of China's social e-commerce industry:

1, with the development of social software dividend, social e-commerce market development space is huge

Currently social e-commerce in China has developed into a very large industry, which is divided into social content e-commerce, social retail e-commerce, social sharing e-commerce are the existence of a huge flow of platform products.

With the rapid development of short-video social products this year, social e-commerce products to achieve more diversified channels of social communication, social e-commerce market development there is still a huge space for development to be tapped.

2, consumer rebate evolved into a pyramid scheme, the mode of operation needs to be standardized

Consumer rebate business model is: the consumer to buy goods on the website to spend out of the money spent through the form of points to consume some of the form of return to the consumer's wallet.

As a marketing tool, rebate platforms, consumers and merchants can all benefit from it.

But in the development process in our country is the use of unscrupulous elements, do not sell goods but rely on the development of downline profit, and gradually evolved into a network production and marketing.

For this phenomenon regulators should not simply outlaw the consumer rebate model, but should take a cautious attitude, and constantly improve the existing e-commerce laws and regulations to regulate the main body of e-commerce business, to protect the legitimate rights and interests of consumers.

3, social model to reduce the cost of customer acquisition, the development of traditional e-commerce socialization for the trend

Referring to the traditional e-commerce business model, social e-commerce mainly relies on the social relationship chain to achieve the fission propagation, this kind of dissemination of the way to obtain customers cost is lower for the platform as well as the relatively low threshold of the merchant, so a large number of small and medium-sized e-commerce merchants began to social e-commerce platforms to migrate.

4, the development of enterprises need to pay more attention to the form of operation

Social e-commerce mode of operation, although it can be lower cost to obtain traffic, but in a variety of social play to explore at the same time, but also derived from the operation mode of the problem.

Particularly for social retail platforms, hierarchical mall operation mode if not focusing on the regulation of easy to develop into a pyramid scheme, platforms and merchants need to always focus on the nature of the e-commerce platform product retail, focus on the compliance of the operating model.

5, social e-commerce platform reputation will be more important

Social e-commerce industry's rapid development to attract many merchants stationed on the platform, and social e-commerce lower threshold for entry to make the platform on the merchant and product quality varies, social e-commerce product quality issues are also more concerned.

Social e-commerce mainly rely on social relations to realize the fission propagation, which will make the importance of the platform word of mouth is more prominent, if you do not focus on the platform of commodity quality supervision, the social dissemination of the way to the reputation of the platform of the poorer negative impact.

Social e-commerce is essentially the expansion of social relationships for the expansion of the e-commerce platform to achieve help, and the main types of segmentation, social content e-commerce to create content to create a community to attract traffic, social sharing e-commerce to encourage the sharing of users to promote social interaction to attract new customers.