Why are European mobile phone brands close to disappearing in the domestic market now?

Why did European mobile phones that were not bad at that time, such as Siemens and Nokia, fail miserably? The core reason lies in the rise of smart phones.

The biggest difference between smart phones and traditional mobile phones is that the software of smart phones is very different from traditional mobile phones in the past. A smart phone is called a smart phone because it can expand the functions of the phone by installing software, which traditional phones can't do. And Nokia belongs to the old machine. With the development and popularization of smart phones, old computers will definitely be replaced by smart phones. This is the inevitable development of the times. Most European mobile phones only have the most basic mobile phone functions. The emergence of smart phones makes software and hardware separate from each other, which means that the company that makes mobile phones and the company that designs them are not the same company.

Mobile phones are divided into hardware and software. First, let's talk about software. In this round of mobile phone operating system war, Europe is almost uncompetitive. Saipan was eliminated in the first round. In fact, not only Saipan, but also Microsoft was eliminated. Now there are only two operating systems left in the world: IOS and Android. Obviously, IOS is Apple's exclusive application, while Android is the choice of other non-Apple phones. In addition, let's talk about hardware. European mobile phone manufacturers have only one choice: Android, and then use Android to implement some localization policies, just like Xiaomi, but the problem is: production is centralized, almost all mobile phones in the world are finally produced and distributed in China, even Apple is no exception, and there is no large-scale mobile phone production base in Europe, which means that Europe has failed as a hardware.

When hardware and software have no advantages at all, how can people expect European mobile phones to rise again? At present, a considerable number of so-called European mobile phone manufacturers are China mobile phone manufacturers.

Secondly, China has a large population and a vast market. Most of the domestic market is occupied by domestic mobile phones, and the big cakes in the domestic market are carved up. Europe can no longer use the Nokia brand to carve up the big cake of China. The United States relies on Apple phones to occupy a part of the China market. The prosperity of smart phones in China, coupled with the entry of Apple phones in the United States, makes it difficult for European mobile phones to gain a share in China's vast market. In other words, European smartphones have no advantage in the competition in China.

In terms of cost performance, domestic smartphones are more cost-effective. Nowadays, more and more people in the world like to buy things made in China. Now people buy things not only by price, but also by cost performance. China has advantages in price and cost performance, so it is difficult for Europe to have more brands to compete with China's smart phones.