Why is the packaging of moon cakes more and more luxurious now?

Now there are beautifully packaged moon cakes on the market, and the marked price is also very amazing. It is understood that the cost of moon cakes is very low, and the packaging cost of gift boxes is also very low. However, the cost of "earning face" is high enough. Thousands of boxes of moon cakes are also directed at the luxurious outer packaging, which is a face gift. This has also brought ultra-high profits to businesses.

The experience of opening the mooncake gift box is probably like this: opening the mahogany carved box and peeling off the satin decoration, leaving only two mooncakes as big as fists, which makes people feel like "buying gifts and returning pearls". What a disappointment! Practical and beautiful, just the right packaging can not only facilitate buyers, but also enhance the added value of goods, which is understandable. But once the packaging usurps the role of the owner, there are too many consumables, too large, high-grade materials and luxurious decoration, far exceeding the value of the goods themselves. This is putting the cart before the horse.

Such as tea, wine, moon cakes, health products and so on. These are all nice gifts. Too delicate packaging is common. There are not only plastic partitions and paper boxes outside a royal jelly, but also a paper bag outside the paper box. Want to buy a simple one? Sorry, no! A box of mooncake packaging includes not only paper bags, paper boxes, partitions and plastic bags, but also knives, forks and spoons, all of which are individually packaged. ? Surprisingly, luxury packaging is expensive when it is sold, but not expensive when it is recycled. Even the little brother who collects waste complained: "There are more and more people selling packaging boxes, but luxury packaging is not worth a few dollars. Paper packaging can also be worth some money, while luxury packaging is neither valuable nor takes up space, and it is not easy to package. "

? We should oppose face engineering as much as we oppose waste on the tip of the tongue. And like the "CD-ROM activity", it advocates simplifying packaging and expelling luxury packaging from the market.