What changes have e-commerce experienced from 1.0 to 4.0?

E-commerce 1.0 era is a big e-commerce platform represented by Taobao, Tmall and JD.COM. Because they seized the opportunity of the internet and enjoyed the innate dividend, after years of accumulation, they are deeply rooted and unshakable. In the era of e-commerce 1.0, the cost of the Internet is very low. At that time, as long as there were goods, there was no fear of no sales. At that time, there was a saying that as long as you do Taobao, you are in Taobao. Later, with the continuous development of the Internet, consumers became more mature and began to be picky. It is almost impossible to rebuild such a big platform.

In the era of e-commerce 2.0, a few e-commerce platforms have conducted in-depth research through market segmentation and manufacturing differentiation. For example, Vipshop and Jumeiyou actually enjoyed a small part of the early Internet traffic dividend. The actual operation method is not much different from that in the 1.0 era, and it also relies on the thinking of selling goods at low prices to obtain income. Because it is still early, it also occupies a favorable position in the field of e-commerce.

In the era of e-commerce 3.0, community e-commerce began to take shape. Because the cost of traffic has become more expensive, the simple thinking of selling goods cheaply is no longer feasible, and only cheap traffic can be transformed. The business model of community e-commerce has not been studied and recognized by Guangfa at first. However, people are afraid of famous pigs and strong pigs. As these brands become bigger and bigger, their business models also surfaced, so a large number of plagiarists appeared and began to compete with them.