Traditional Culture Encyclopedia - Traditional culture - What is a cultural creation?
What is a cultural creation?
Cultural Creation is Cultural Creative Products, that is, "Cultural Creative Products", refers to relying on the creativity of people's wisdom, skills and talent, with the help of modern technology means of cultural resources, cultural goods for the creation and enhancement of the development and utilization of intellectual property rights, and the The output of high value-added products, such as China's top 100 cultural and creative products.
Cultural creativity is not a new topic nowadays, and its main embodiment is the discovery and creation of new aesthetic interests and aesthetic values in the activities of creativity, which promotes economic and social changes. China's booming cultural and creative industries are constantly accelerating their integration with other industries and combining them with lifestyles in the era of the digital economy, which will give birth to many new modes and forms of business.
Good cultural creativity has the following advantages:
1, high visibility (conducive to late dissemination, rapid eye-catching).
2, there is a certain audience, and even a small group of researchers (this part of the later is the product is the first sales crowd).
3, after thousands of years of precipitation of the culture has enough background stories can be tapped (cultural content + marketing communications), this advantage can be converted into a very high topic potential energy and consumption potential energy in the late pick up.
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