Tencent Zhong Xuedan: The automotive industry will define intelligence, experience and new business models based on the cloud.

Car change news? Recently, Zhong Xuedan, vice president of Tencent Smart Travel, was invited to deliver a keynote speech on the theme of "Che Yun Integration, Building New Productivity on the Cloud" at the China International Forum on Automobile Industry Development (TEDA), sharing Tencent's understanding and practice on the digital transformation of automobile industry and the integration development of Che Yun.

Zhong Xuedan, Vice President of Tencent Smart Travel

Zhong Xuedan believes that from bicycle intelligence to Che Yun, China market is leading the development and innovation of intelligence-related technologies. At the same time, the automobile industry has entered an era of coexistence of uncertainty and compliance development. As an elastic and easy-to-expand carrier, cloud can help enterprises improve business flexibility, resist turbulence and develop safely and in compliance.

"Cloud is becoming an important productivity, and Che Yun's integrated data drive will become the key to the competition in the automotive industry. In the future, the automotive industry will define intelligence, define experience and define new business models based on the cloud. " Zhong Xuedan said.

Tencent will take the cloud as the core, provide a data-driven vehicle cloud integrated infrastructure for the automotive industry, and help automotive companies build a data-driven closed loop around factories, shops, people, cars and other different scenarios through flexible deployment methods, cloud native open systems and industry solutions aimed at the characteristics of the automotive industry.

This year is the fifth year that Tencent has laid out the automobile industry. The data shows that more than 100 auto companies and travel technology companies use Tencent Cloud service, and the cloud usage in the auto industry exceeds 250,000 core servers, and the storage scale in the auto industry exceeds 100PB.

The following is a record of the speech.

Leaders, distinguished guests and friends from the media,

Hello everyone!

Today, I want to share with you Tencent's understanding and practice on the digital transformation of the automobile industry and the integrated development of Che Yun.

In the first half of this year, the automobile industry experienced a brief shock, but it did not affect the long-term development trend of intelligent networked vehicles. We have seen several core changes:

The first core change, intelligent electrification, is promoting the structural change of the automobile industry. From bicycle intelligence to Che Yun, China market leads the development and innovation of intelligence-related technologies.

According to the statistics in the first quarter of this year, the new car penetration rate of L2 autonomous driving in China passenger car market has reached 23.2%. At the same time, recently, many new cars are equipped with L3 and above high computing platforms, laser radar and other hardware configurations, and the price has also dropped to the range of 200,000-300,000 yuan. It can be said that 2022 will be the year of mass production of quasi-L3 autopilot in China.

This is also accompanied by huge investment in research and development and operation. How to carry out data management, algorithm iteration and experience optimization more efficiently and at lower cost has become a major topic in front of everyone. In this context, Che Yun's integrated and data-driven IT infrastructure becomes inevitable.

The second core change is that users are increasingly willing to pay for smart technology. How to expand new service mode and create new business value-added space has become a new test for car companies.

According to Deloitte's survey, more than 90% consumers in China are willing to pay for car networking services. A good experience is no longer a stacking configuration, but needs to be user-oriented, data-driven, and constantly upgrade the iterative cloud capability to provide users with on-demand services. There is still a lot of commercial space behind this.

The third core change is that the automobile industry has entered an era in which uncertainty and compliance development coexist.

On the one hand, the frequent occurrence of uncertain factors such as COVID-19 epidemic and international turmoil has brought certain challenges to the supply chain and sales end.

On the other hand, the intensive introduction of relevant laws, regulations, industry standards and supervision systems is also guiding the automobile industry to develop in a more standardized, safer and orderly direction, which puts higher demands on the data compliance and self-control ability of enterprises.

In this context, the cloud can be used as an elastic and extensible carrier to help enterprises improve business flexibility, resist turbulence and develop safely and in compliance.

To sum up, we can see that the cloud is becoming an important productivity, and data-driven integration in Che Yun will become the key to competition in the automotive industry.

Define intelligence, define experience, and define a new business model based on cloud.

On the one hand, the substantial increase in the proportion of software also promotes the reconstruction of automobile R&D system. The R&D system of vehicle manufacturing is completely different from the R&D and operating system of intelligent cockpit and automatic driving. The latter needs to build a data-driven agile R&D and operational architecture. How to combine real-time perception, scene understanding and algorithm iteration to improve the cooperation efficiency of large-scale and distributed software and continuously optimize the operation efficiency will be the new core competitiveness.

From the user's point of view, the user's experience of intelligence is constantly refreshing. Users' demand for car experience is no longer the functional characteristics when buying a car, but whether they can get fresh scene experience, the latest digital content, new interactions and functions that keep pace with the times, and more and more understanding of user experience and service in the process of car use.

Specifically, the core value brought by cloud collaboration can be summarized as three points: continuous optimization of R&D operation efficiency, continuous innovation of automobile service experience, and continuous enhancement of enterprise business flexibility.

Optimize research and development efficiency

With the development trend of intelligence and electrification, higher requirements are put forward for software capabilities. The efficiency of R&D is one of the key factors to win.

The rapid evolution of autonomous driving and smart car technology, in addition to vehicle side perception, computing platform, control optimization and other factors, there is also a very important factor, that is, the cloud data management platform and algorithm training platform.

In engineering practice, to obtain an algorithm model, about 70-80% of human time is spent on data processing, and about 70-80% of machine time is spent on model training. It can be seen that data and calculation are the two keys to improve the efficiency of R&D.

Mass data storage and access, how to reduce storage costs and improve access efficiency? We are based on Goosefs, Tencent Cloud's leading storage acceleration service. Compared with the traditional storage access and access methods, the performance is improved by 10 times, which can well meet the bottleneck of massive data access in the autonomous driving scene.

In the aspect of algorithm development, we provide a one-stop algorithm development and training framework-TI-ONE, which can help save the cost of algorithm training. In model training, the TCO (total cost of ownership) of algorithm development is reduced by at least 50%, which further saves the calculation cost and improves the training efficiency.

In view of the complicated R&D system and inconsistent architecture, Tencent can also provide a platform for cloudy management and cloudy scheduling, and provide one-stop development infrastructure such as DevOps, AIOps and low-code platforms to accelerate the efficiency and flexibility of software development.

At the same time, we believe that a more efficient and lower-cost access cloud must be an industry cloud that is "specially for the cloud" and meets the specific needs of the industry. To this end, we set up a smart car cloud area in Shanghai, from the hardware selection in the cloud area to the parts on the cloud, which are highly combined with the special needs of the smart car industry for configuration and optimization. On the smart car cloud, we have built a complete automation tool chain on the cloud, such as automatic driving, simulation training, high-precision maps, cockpit and so on. , bringing out-of-the-box proprietary cloud services to car companies, so that car companies can focus more on algorithm optimization and experience improvement.

Innovative automobile service experience

Through cloud-based interconnection services, we are also helping to expand the new model of automobile service and explore innovative service value-added space.

Travel is an experience mode of scenario-driven service. By timely sensing the changes and needs of the scene and providing users with appropriate service choices, the driving experience of users can be greatly improved. The fragmentation and localization of services need a good cloud framework, so that Internet services can get on the bus more conveniently, and users can get these rich contents and services more instantly and on demand without downloading and installing.

Of course, good service is not much, but fine. How to better combine the user's specific car scenes to solve the current needs of users? Tencent's next-generation scene engine can combine the real-time scene perception of the car with the AI ? ? and data capabilities of the cloud, so that users can know more clearly where they are, what is around them, and where the service I want is. We focus on car scenes that users are generally concerned about, such as parking and charging, and polish the ability of intelligent scenes to help improve the activity of in-vehicle services. Now, Tencent has also opened a scene engine and an intelligent recommendation system to help car companies build an independent and controllable cloud scene engine integration platform.

In the automatic driving scene and advanced assisted driving scene, a new generation of intelligent driving maps was launched. Through the real-time connection of the cloud and the integrated data architecture, the data homology of high-precision map, ADAS map and SD map is realized for the first time, and the map shape can be automatically switched for different driving modes of manual driving, assisted driving and automatic driving, from lane-level accuracy to path-level accuracy, and multiple scales can be seamlessly switched. This form of vehicle-map-cloud integration can help solve the problems that restrict the practical application of intelligent driving function, such as data mismatch between various maps, high frequency of manual takeover of intelligent driving system and difficulty in unifying map update frequency. At the same time, through multi-modal interaction, it provides users with a more immersive and vivid navigation exploration experience.

Through the creation and continuous operation of the ultimate experience, Tencent is willing to work with car companies to create a subscription business model. Based on the experience of Tencent's user operation and the closed loop of vehicle and user data built by car companies, Tencent will help car companies build and cultivate a business model in which users are not only willing to use it, but also willing to pay for the experience.

Enhance business flexibility

The third value brought by Che Yun integration is to enhance business flexibility.

At present, the automobile industry is undergoing structural changes and entering the era of strong supervision and safety compliance, which puts forward higher requirements for the safety construction, digital operation ability and real-time accident handling ability of enterprises.

With the continuous growth of networked vehicles, how to build a more robust and flexible network architecture system and solve the problems of access, data processing, expansion and disaster tolerance in time are all new challenges that need to be faced.

Cloud has the characteristics of more flexibility, openness, compatibility and sustainable operation, which can become the conventional standard for automobile enterprises in the process of improving business flexibility, help automobile enterprises to cope with unexpected business at any time, improve business agility and effectively reduce overall operating costs.

In this regard, based on the experience of cloud and digital practice, combined with the business characteristics of the automobile industry, we can use the digital foundation of the cloud platform to realize intelligent research and development, intelligent production, intelligent management and intelligent operation, and continue to help the automobile industry improve its business flexibility.

Tencent provides "Che Yun Integration" infrastructure for the automobile industry.

Under the trend of Che Yun integration, Tencent will take cloud as the core, provide data-driven vehicle cloud integration infrastructure for the automobile industry, and help automobile enterprises to build their own digital foundation and complete business service capabilities through flexible deployment, open systems and business solutions based on the characteristics of the automobile industry.

First of all, Tencent builds a solid underlying cloud infrastructure based on its agile cloud native system. By flexibly deploying IaaS, Cloud Native, Devops and open tool platforms on the cloud, it helps car companies and partners to build the foundation of car cloud integration flexibly, quickly and at low cost, and supports digital intelligent innovation and rapid changes in the automotive industry.

On the basis of the underlying smart car cloud as the core base, the core scenes of the automobile industry chain, such as R&D, production, sales and service, are connected upwards to realize the data-driven and scene closed loop of Che Yun integration. Help car companies build new productivity in the era of software-defined cars.

Based on the open and powerful smart car cloud platform, through the middle IPaaS application integration connector, IDaaS account connector, micro-low-code application connector and so on. , can quickly support factories, shops, people, cars and other multi-terminal different scenarios, realize new data-driven scenarios through end-cloud convergence, and create new productivity in the automobile industry.

Provide cloud services for 100 car companies and travel technology companies.

This year is the fifth year of Tencent Raceway. At present, 100 car companies and travel technology companies have used Tencent Cloud service.

Facing the automotive industry, on the one hand, we will continue to consolidate our cloud-based capabilities. At present, the cloud usage of Tencent Cloud in the automotive industry has reached 250,000 core servers, and the storage scale of the automotive industry has exceeded 100PB, which has helped car companies grow by more than 70%.

At the same time, on the basis of Tencent Cloud, customized solutions have been developed for the special needs of all aspects of the automobile industry, and 130+ cloud industry solutions have been launched in conjunction with 600+ eco-partners around smart car cloud, digital marketing, office integration, industrial manufacturing and other scenarios.

Standing in the important period of upgrading the automobile industry structure, Tencent insists on being a digital assistant and focuses on three areas of its own advantages: First, deepening the infrastructure with cloud and map as the core; Second, give full play to the value of C2B connection; Third, build an open ecology.

From bicycle intelligence to Che Yun integration, to smart transportation and smart city, Tencent will give full play to the above three dimensions, connecting people, cars, roads and clouds into a network, realizing real-time calculation of people, cars and roads in the cloud, making the information between traffic operation management systems smooth, making enterprise integrated management and operation more efficient, and making user service more timely and extreme.

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