Theoretical Tools of PR Linguistics

Public Relations Linguistics takes linguistics, public **** relations, psychology, and communication theory as its theoretical tools, systematically expounds the principles of language use in public relations practice and the complex relationship between language expression and audience psychology, language use and specific contexts, and analyzes the association between specific forms of language expression and specific public relations effects. It has a wide range of knowledge and comprehensive disciplines. This multidisciplinary theoretical knowledge of cross-fertilization and interpenetration, so that the public relations linguistics has rich content and strong practical value.

The art of public relations language, both for the art of speaking, but also reflects the art of listening, while implying the art of writing.

It has its origins in the ancient Spring and Autumn and Warring States period of defense, good rhetoric, diplomatic rhetoric, lobbying, speeches and so on.