What are the characteristics of zero tobacco retail terminal?

The characteristics of zero tobacco retail terminal are as follows:

1. Image display function: Image display includes not only displaying cigarettes and shaping the image of the store through the cigarette display cabinet, but also introducing the concept of visual merchandising, that is, attracting consumers' attention through exquisite and beautiful external image, so as to realize the image display of cigarettes and terminals and improve customers' profits.

2. Brand cultivation function: Through cooperation with end customers, tobacco enterprises carry out marketing activities such as new product listing, brand promotion and brand maintenance in modern retail terminal stores, so that brands can occupy the golden position of retail terminals, and consumers can fully grasp information such as brand culture, brand characteristics and corporate culture, so as to achieve the purpose of enhancing the growth ability of cigarette brands.

3. Promotion function: This function is an important embodiment of the construction level of modern retail terminals and an important link to strengthen the traces of cigarette products in consumers' minds. Tobacco industrial and commercial enterprises promote brands and corporate culture in modern retail terminals through video playback, exhibition board performance, POP posters, brochures, etc., and recommend cigarette brands to consumers through the goodwill guidance of end customers.

4. Information collection function: daily cigarette sales, selling price and retail household inventory are collected through information means, and consumers' preferences for cigarettes, grades of cigarettes purchased and frequency of purchasing cigarettes are collected through consumer files established by customers, and timely fed back to tobacco enterprises, which can effectively grasp social inventory, cigarette prices, cigarette market dynamics and other information.

Retail:

The commercial activity of selling goods or services directly to individual consumers or final consumers is the last link for goods or services to enter the consumption field from the circulation field.

At present, retail reform is going on all over the world. However, China has become one of the "main battlefields" of global retail reform under the influence of many factors, such as the relatively backward traditional physical retail system, the gradual shrinking of e-commerce dividends, the continuous drive of emerging technologies and the escalating consumer demand.

Above content reference: Baidu Encyclopedia-Retail