How to treat the inheritance and innovation of ancient advertisements in China?

A: When China culture attached importance to tradition and adhered to the law of traditional development, it influenced ancient advertisements in China, indicating that the development of advertisements had distinct traditional cultural characteristics, while the development of ancient advertisements showed stable development characteristics.

In ancient China, almost every advertising form or advertising style will be well inherited and developed in the subsequent advertising development. Because of paying too much attention to the inheritance of tradition, the development of advertising has also produced great inertia. The emergence and appearance of new advertising forms are often particularly slow, and there are few qualitative breakthroughs in advertising innovation. At the same time, the stability of advertising development has shaped the unique national style of advertising in China, which has been continuously strengthened and penetrated into the deep structure of China culture, making advertising go beyond the original nature of advertising as a commercial act and unconsciously integrate into folk life, becoming an important part of ancient folk life.