How to understand that market research is the starting point and foundation of marketing planning

To do a good job in marketing, we must first understand the market. Know yourself and yourself. A good marketing plan needs some information, which comes from market research. Marketing planning without market research is like a tree without roots. No investigation, no right to speak.

Market research is the most favorable tool to understand consumers, competitors and market conditions. As the saying goes, knowing yourself, competitors, consumers and the environment will make marketing planning more accurate and effective.

Extended data:

The importance of market research to marketing management is shown in five aspects.

1, providing information as a basis for decision-making;

2. Make up for the lack of information;

3. Understand external information;

4. Understand the changes in the market environment;

5. Understand the new market environment;

As an important part of marketing activities, market research provides consumers with an opportunity to express their opinions, so that they can timely feedback their opinions and ideas on products or services to enterprises or suppliers. Through market research, enterprises that produce such products or provide such services can understand consumers' evaluation, expectations and ideas on the quality of products or services.