How do commercial enterprises market their products through small programs?

With the launch of the WeChat platform applet, the popularity of the applet has continued. With the development of these years, there have been many different ways to play small programs, especially in product sales. The following small series will teach you how to sell your products through small programs. Let's have a look! First, how do small programs sell goods? 1. Carry out publicity and drainage to raise awareness. A small WeChat selling program that has just been put into operation has many things to do, but the most important thing is publicity and drainage. Now is the Internet age, and there are many publicity and drainage methods for businesses, but in general, they can be divided into online and offline. Online publicity is advertising in all kinds of software, some of which are very suitable for businesses to advertise. Such as QQ, WeChat, Tik Tok, Weibo and so on. These softwares are very popular, but merchants should also pay attention to some details when promoting them, such as making videos in Tik Tok and combining Weibo hotspots; When it comes to offline promotion, businesses should focus on activities, take product trial as the core of activities, attract users to participate in activities, and strengthen users' impression of products. Only by doing online and offline publicity well can businesses get more benefits. 2. Organize marketing activities to attract users' consumption. After the sales applet has a certain popularity, merchants can organize marketing activities. Many users have a soft spot for marketing activities and are more willing to spend money in marketing activities. However, in this era of numerous activities, businesses should add more games to their activities, and in order to attract users' consumption, they should add some games with high popularity at present. 3. Constantly improve small programs to create high-quality shopping places. The WeChat selling applet exists in WeChat, which is a mall system. Some merchants may not have laid a good foundation when developing, so the applet system may be unstable. Therefore, businesses should check more small programs, solve any problems immediately, and provide users with a high-quality shopping place without delay. Second, what are the marketing methods of small programs? 1, there are many kinds of products. For many businesses, it is not difficult to have their own small program mall. The difficult thing is how to market products for the mall and accumulate user groups. Many businesses will choose to increase the sales of their products through marketing activities. This is indeed a good idea, but before holding marketing activities, businesses must do one thing first, and that is to increase the variety of products. Because every user has his own favorite products, in order to attract more users, businesses should increase the types of products, so that there are many different types of products in a marketing activity and more users love them, and the marketing volume of products and the popularity of shopping malls will continue to rise. If merchants can hold more such activities, the applet mall may become an explosion! It is not enough to increase the variety of products just by adding new marketing methods. Merchants also need to enrich their marketing activities, and add some common marketing methods to their own marketing activities, such as friends bargaining, love to fight, price increase, limited-time discount and so on. These methods are very popular at present, and businesses should use them better, which will greatly increase users' desire for consumption! 3. The discount of small profits but quick turnover has always been a point that users attach great importance to. Many merchants like to attract users to consume through discounts. However, in this era of rampant marketing activities and ubiquitous discounts, it is not easy to attract users through discounts. Bian Xiao suggested that enterprises improve incentives. Small profits but quick turnover is a good means! Nowadays, the number of enterprises using enterprise WeChat is increasing day by day, and everyone is beginning to realize the importance of private domain traffic. However, the use of personal WeChat has some problems, such as easy title, customer loss, management difficulties, etc., which are doomed to be unable to replicate and expand large-scale marketing in the future. So how to increase friends 1000+? How to create a dual-engine growth model of "active batch addition" and "passive fission growth"? Is it true to add 50 thousand friends in a single month? That's right! This is absolutely true! Even if you are based on 0, you can copy and land! ! Pay attention to the small shop gang, everyone can quickly build their own customer diversion, customer operation and sales transformation model from 0 to 1, open up online+offline customer resources, and truly realize the sustainable growth of customers! What can the small shop gang bring to you? @ Xiaodianbang, a one-stop enterprise marketing service platform! Provide efficient automatic drainage, customer operation, event gift procurement and other overall solutions! Help enterprises solve problems such as difficulty in obtaining customers, low operational efficiency and loss of customer assets. Up to now, the marketing tools operated by the platform have served more than 1.5 million enterprises+whether you are an individual or an enterprise, regardless of the current scale, regardless of the industry sector ... you want to do a good job in customer growth, local resource realization or channel cooperation!