What are the new retail industries?

New retail has several key words: consumption upgrade, new technology, online and offline, big data ... New retail is a revolution caused by consumption upgrade and new technology, from online and offline access to big data cloud computing, efficient logistics, and innovation of the entire retail industry chain.

What changes have the new retail brought to the retail industry and what are its characteristics? In my opinion, compared with traditional retail, new retail driven by new consumption and new technology mainly has the following characteristics:

First of all, online and offline access, e-commerce and physical stores get through, which means there is not much difference between e-commerce and physical stores. Take Ali's box horse as an example. Box Horse has an APP e-commerce platform and a physical store. As long as it is within three kilometers of a physical store, you can place an order online and deliver (or eat) to your door in 30 minutes. Of course, consumers can also go to the nearest store for consumption, such as seafood from Box Horse. Consumers can buy on the spot, eat on the spot, or place an order online after fancy. Clothing stores, hypermarkets and even shopping centers in the future are all such models, and this feature is called online and offline integration.