Wang Yuan smoking compared to Zhang Yunlei flirting, see the difference between top stream PR and sand sculpture PR where?

Internet era, the Internet period, on the one hand, ordinary can suddenly become a big star. On the other hand, a big star can also be due to some small key points of not serious and meticulous in an instant by the netizens hammer burst into the street rat.

WANG YUAN SMOKING INCIDENT

On May 21, in the festive afterglow of "I love you", Wang Yuan, a member of the famous teenage super idol team TFBOYS, was photographed smoking in a restaurant and occupied the hot search for nearly a day, causing fluctuations in the circle of fans and igniting passers-by to get high on melons and evaluation of the passion. Passion. Previously, Wang Yuan's several times of poor speech and demeanor over the course of recent months have also been revisited by others in the old days.

This thing not only makes many fans can not accept, in which the Beijing Municipal Health Supervision Institute, the Beijing Municipal Association of Tobacco Control intervened, several official microblogging tips and evaluations, Wang Yuan also quickly released microblogging apologies and accept the investigation and punishment. Can not help but make people ponder: Chinese smokers ten million kinds, why has been the year of Wang Yuan smoking, can scrape up such a big shock wave?

First of all, Wang Yuan's fame in the Internet and actually are very high, and has many fans, can be said to be one of the top flow. To put it bluntly, "good things do not go out of the door, wrong things transmit ten thousand miles", because of its smoking in the hotel move against the social development policies and regulations, caused fans and passers-by care, actually from the side of the reflection of his popularity.

Secondly, Wang Yuan, as a social positive super idol for young children and teenagers, has been assuming a persona constructed by many fans, elite teams and even social development. "Neat sun" "song singing" "smart and upright" is many people's impression of him, but the super idol in the halo is still just a normal person. Wang Yuan "release their " side, not only with the usual in the hearts of the masses in the brand image is very different, but also with the "social positive energy" three words put the cart before the horse, this ups and downs let a lot of people can not accept.

Wang Yuan smoking public relations after

start: in the morning of May 21st more than 10 o'clock released Wang Yuan smoking exclusive agent photos, a stone stirred up a thousand waves.

Fermentation: Wang Yuan smoking to extremely fast rocket speed on the hot search list first, top stream is top stream. The hot list is all first, convinced.

Dumping: Wang Yuan enjoys 70 million fans, fans quickly and gradually a variety of spontaneous control of the evaluation and bleaching, in which one of the key is to shirk the responsibility of a bunch of smoking stars pulled down to accompany the tie.

Official: Around noon, the Beijing Municipal Tobacco Control Association replied that smoking in Wang Yuan's room violated Beijing's tobacco control regulations.

Apologize: Around noon two o'clock, Wang Yuan published an apology affirmation. This rate is really called a fast, from the exposure to the publication of the apology affirmation, just only used only four bells, which also let the masses forced to agree with his sincerity.

Unwinding: However, after Wang Yuan released the apology statement, although many places to control the evaluation to do a good job, but still have a negative impact. So the public relations team chose a masterstroke to distract attention. By Wang Yuan smoking triggered a series of hot searches, such as "flirting with Jia Nailiang teaching bad children" "Wang Yuan and Yang Beyond in love" "Wang Yuan like Ouyang Nana", etc., so a series of tawdry operation to put the public attention all of a sudden attracted away.

Wrapping up: On May 22nd gradually, not only entertainment stars out of the article shows that they understand Wang Yuan, but also the BBC reported that Wang Yuan smoked the same kind of news reports, and its big V for Wang Yuan aggrieved and so on. Most of this thing is so past.

value-added: things used to be a long time later, the outstanding newsman He Runfeng interview Wang Yuan video exposure, Wang Yuan once again in the interview to show that the apology and bitter self-reflection. This video to Wang Yuan not only does not have all the negative information effect, on the contrary, will Wang Yuan have the mistake to change the good baby brand image again to improve.

See, a top stream of stars with a top stream of public relations team, out of the effect is this. You know, Wang Yuan smoking does not seem to be a big deal, but it is a violation of tobacco control regulations, this kind of real hammer can be quickly extinguished by the public relations team and then reversed, can be said to be a god operation.

Zhang Yunlei flirted with the incident, PR after

November 23rd afternoon exposure occurred on the Internet, the video to his smash hanging Zhang Huoding as the key. His fans appealed to everyone need to see the full video recording, can not be taken out of context.November 24, there some people on the Internet posted the full video recording of the text, the guys openly found that he and Yang Jiulang problem than imagined a lot of big, not only is the smash hanging problem, but also defilement of the Peking Opera industry Ms. elder predecessors of the problem. His fans and a portion of the netizens, on the other hand, are posting comments on the war.

He announced the newly written indeed pre-order notice at more than 1 p.m., probably in accordance with the original work plan. The newest addition to the list is a new article in the People's Daily News, and the newest addition to the list is a new advertisement in the middle of the day, which will make you feel like you're in the opposite direction of the actual media PR operation.

November 26, a variety of news media and small media one after another out of the article to rebuke him, his fans again in the published comments messy war, one of the reasons they are insulted the main Lord has not yet spoken, others are not qualified to rebuke him. As a result, at 6 p.m., the Association for the Promotion of Cheng School of Peking Opera Stylistic Art issued a statement stipulating that he apologize and that the rightful owner come out.

In the days to come, Zhang Junqiu Beijing Opera Art Promotion Association, China Association of Chinese Opera Artists comedy sketch modeling art federation of these one after another issued a statement urging him to apologize, his fans for the Association of Chinese Opera Association, opera comic field and other comedy sketch fellow industry to carry out rounds of attack. The Peking Opera Cheng Pai once again rumors more violent words of the second affirmation, and even focus on the preservation of laws and regulations within the framework of the dominance of the handling of this matter.

Finally, on December 2, the People's Daily network published an article strongly suggesting that "he was given very little time to apologize and perform on stage", he announced at noon on December 3 released a statement of apology in earnest.

No need to carry out more comparisons, right, 7 0 million fans of the top stream of stars of the elite team of media relations, six million fans of his elite team of media relations, the standard and efficiency is really a world of difference. In the words of a creator who understands the game entertainment industry, he has to lose is then cold comedy circle mix, on his elite team this level to the big showbiz circle ah cool.

Even guessing that Zhang Yunlei's real situation may be: what is public relations? I do not have a public relations.