How to choose CRM system in manufacturing industry

In today's era when this plan can't keep up with changes, the world economic structure has been changing. The fiercer the market competition, the greater the pressure enterprises face. China is a big agricultural country and a big manufacturing country with a huge manufacturing base. With the slowdown of economic growth and global overcapacity, the contradiction between production capacity and market demand has become increasingly prominent, and the traditional manufacturing industry has reached a crossroads facing transformation.

Customers are the lifeline of enterprises. In this customer-oriented market, it will be a direction and an opportunity for the manufacturing industry to change from "production-centered" to "customer-centered". How to realize the transformation from "production-centered" to "customer-centered" may be the motivation for most manufacturing enterprises to implement CRM system.

The implementation of CRM system is a business strategy based on enterprise development strategy, which is customer-centered, not product-oriented, but customer-oriented In the construction of core competitiveness, in order to enhance core competitiveness and rapid growth, enterprises have established a customer-centered concept, which includes judging, selecting, striving for, developing and maintaining customers' complete business strategy; It is a business management practice that focuses on customer relationship, optimizes internal organizational management system and business management process, improves customer satisfaction and loyalty, and can effectively improve efficiency and profit.

CRM system can help manufacturing enterprises to improve customer management and master valuable customer resources. Rushcrm customer management system provides enterprise integration of customer resources for manufacturing enterprises. The potential customer module of Rushcrm customer management system can quickly and comprehensively enter the customer information that the enterprise has just come into contact with, without missing any possible customers. At the same time, the customer module can summarize and manage customer information, analyze specific customer data, establish a three-dimensional customer model, subdivide customer grades, provide targeted services for customers, firmly grasp important customers, and create more value for enterprises.

Products are still the foundation of enterprises, and Rushcrm customer management system provides enterprises with integrated services of customer management and invoicing management. Enterprises classify products through CRM system, realize flexible product definition and multi-dimensional and multi-angle product data analysis, and establish a perfect procurement business management process by combining functional modules such as suppliers, purchase orders and payables.

The custom permission setting function of Rushcrm customer management system can help enterprises realize cross-regional and cross-departmental resource information sharing and truly realize transparent management of enterprise information.

In addition, Rushcrm customer management system also provides project management, after-sales management, financial management and other services for enterprises, helping enterprises to build an integrated enterprise management process around customer resources and escorting the smooth transformation of enterprises.