How to understand illustration broadly? The problem of illustration

What is illustration? Illustration, also known as illustration, is an illustration drawn by hand-drawing, mouse drawing and computer drawing. Because of its wide use and different styles, the film and television animation game industry is called CG illustration, which is widely used in design industry and film and television animation game industry.

Illustrations use pictures to express vividness, life and appeal. The main difference from graphic design can be simply understood as "illustration highlights the story rather than attracting attention". Illustration is also an artistic form of visual expression, which mainly includes photography/painting/three-dimensional illustration. Illustration has a special position in the art field and is closely related to the publishing industry. Both e-books and physical books are needed, and there are also employment opportunities in other fields, such as music/movies/media.

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Common tools for illustration:

1. Hand-painted illustrations are drawn with paper and pen-common tools: marker, colored lead and watercolor.

2, mouse illustration-common tools: PS, AI, etc.

3, board drawing illustration-common equipment: hand-drawn board, digital screen, ipad, mobile phone.

4. the hand-drawn board needs to be connected to a computer to draw pictures in PS, AI and SAI. Digital screens and ipad can draw directly without connecting a computer. The mobile phone needs to be painted by capacitance pen.

The earliest illustrations in China appeared in the form of printmaking. With the introduction of Buddhist culture, they used "disguised" illustrations in the scriptures to publicize their teachings. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date.

In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles.

-Illustration

What is illustration? What's the difference between illustrations and comics? The definition of "illustration" in Ci Hai is: "refers to pictures inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the page to supplement the content of the text or appreciate art. "

With the development of modern society, the meaning of modern illustration has changed from a narrow concept in the past to a broad concept. "Illustration" is a picture inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, all of which are called "illustrations".

Difference:

1, illustration requires a higher sense of reality, such as animation scene production, biological animal illustration organ production, general scene creation, general character image creation and so on. Generally speaking, illustrations tend to be created in a specific category.

2. Comics have many uses, such as anti-corruption propaganda comics, financial product propaganda comics and love story comics. , including magazines and newspapers. Therefore, comics are more widely used and embodied than illustrations.

3. Illustration is mainly based on painting, with the purpose of appreciation and auxiliary understanding. Most of the same series are single paintings and sets of paintings; Comics pay attention to the content, and the content itself is a work, which can independently express the complete meaning of a thing. The appearance form is basically a multi-frame mirror.

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Classification and production of illustrations

1. Photographic illustrations: Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. If possible, you can use a slide background. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

2. Illustration of painting: The most commonly used method of illustration of painting is ink-jet printing, which is a painting method that uses the air transport of air compressor to put pigments into the pen. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value.

3. Three-dimensional illustration: The production method of three-dimensional illustration is: first, make a three-dimensional work according to the advertising creativity, and then make a photo for the poster advertising screen. Poster designers and illustrators not only require good graphic design ability, but also have a solid three-dimensional foundation.

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-Illustration

-Comics

Illustration in the field of modern design, illustration design can be said to be the most expressive, which is closely related to painting art. Many expressions of illustration art draw lessons from the expression of painting art. The marriage of illustration art and painting art makes the former make great progress in exploring the diversity of expression methods and the depth and breadth of design theme expression, showing more unique artistic charm and thus more expressive. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of our research is how to study, think and study modern illustration knowledge in depth and serve the society better. The concept and evolution of illustration The definition of illustration "Ci Hai" interprets "illustration" as "a picture inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the pages to supplement the content of the text or for artistic appreciation. This explanation is mainly aimed at the definition of book illustrations, which is a narrow definition. With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". Reading words and thinking about meaning were originally used to increase the interest given by words in publications and make the words more vivid and vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance the artistic appeal. Illustration is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on. The historical evolution of illustration and the development of illustration art have a long history. In your eyes and mine, ordinary and simple illustrations have great connotations. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century. Its real golden age first began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style. [China's Early Illustration Form] The earliest illustrations in China appeared in the form of prints. With the introduction of Buddhist culture, in order to publicize the teachings, the scriptures were illustrated in disguise. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date. In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles. The forms of illustrations are: frontispiece drawings, text illustrations, top or bottom drawings, paintings on inner pages or title pages, and cards. The historical evolution of ancient illustrations in China can be regarded as the development history of printmaking. It is also the history of folk New Year pictures. It's just that folk New Year pictures became commodities independently earlier, which is the predecessor of commercial illustration. The history of illustration in Europe is similar to that in China, and it was first used in religious books. Later, illustrations were widely used in natural science books, grammar books and collections of classic writers. With the development of today's society, illustrations are widely used in various fields of society. Illustration art not only broadens our horizons, enriches our thoughts, gives us unlimited imagination and broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, illustration art has entered the era of commercialization. In the era of commodity economy, illustrations play a great role in promoting economic development. The concept of illustration has gone far beyond the scope of traditional laws and regulations. Throughout today's illustration world, painters are no longer limited to a certain style. They often break the way of using only one material in the past, and widely use various means to achieve the expected effect, so that the development of illustration art has gained a broader space and unlimited possibilities. In China, illustration developed late, but it can be traced back to its source. After the development of blackboard newspaper, printmaking and poster layout after liberation, and the reference to international popular styles after 1980s, with the popularization of computer technology in the middle and late 1990s, more cutting-edge authors who use computers for illustration design appeared, and illustrations found a huge living space outside their mother. With the development of technology and the needs of society, rich carriers are constantly emerging. The application of illustrations The application scope of illustrations publications: the illustrations used in book covers, book inner pages, book covers, book content assistance, etc. Including illustrations used by newspapers, magazines and other editors. Commercial propaganda: [Illustration] Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements; Business image design: product logo, corporate image (mascot); Commodity packaging design; Illustrate DD consumer guide, product description, user description, chart, catalogue, film and television multimedia: the role and environmental artistic setting or interface design of film and television dramas, commercials, games, networks, etc. Anything used for "explanation" can be counted as the category of illustration. There are two types of illustration applications in the field of graphic design, and the most we contact are literary illustrations and commercial illustrations. Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce. The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction. The function and function of illustration The definition of illustration is different from that of general artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities. Generally speaking, artistic illustrations have three functions and purposes: first, as a supplement to words; Second, let people get the satisfaction of perceptual knowledge; Third, show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life. The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy. The appeal function of modern illustration The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince them of the delivered content, and accept the propaganda content gladly in the aesthetic process, thus inducing them to take the final action. (1) Display vivid and concrete images of products and services, and convey information intuitively. (2) Stimulate consumers' interest. (3) Enhance the persuasiveness of advertisements. (4) Enhance the attractiveness of commodities and stimulate consumers' desires. Aesthetic characteristics of illustration as a form of visual art, specifically as a part of practical art, illustration design has its own aesthetic characteristics. Among them, the most obvious ones are: first, purposefulness and restriction; Second, practicality and popularity; Third, visualization and visualization; Fourth, aesthetics and interest; Fifth, creativity and artistic imagination; Sixth, diversification and diversification; Due to the diversity of media, content, expression and appeal object, modern illustration also has diversified and diversified aesthetic standards. [Illustration] The form of illustration There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens. Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed. Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle. Illustration of magazine books: including the design of front cover and back cover and the illustration of words, which are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers. Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design. Illustration of corporate image publicity materials: it is the VI design of the enterprise. It is included in the basic system and application system of corporate image design. Film and television illustration in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens. Now the computer screen has become the performance space of commercial illustration, and many graphic library animations, game programs and graphic tables have become a member of commercial illustration. Illustration forms, such as figures, free forms, realistic techniques, black and white, colors, materials, photos, computer production, etc., can be applied to the production of illustrations as long as they can be "graphics". [Vector] Illustration can be divided into vector fashion comics, realistic comics and concept setting according to the current market positioning. According to the production method: hand drawing, vector, etc. 3D) Pixels are classified by illustration style: Japanese comics and illustrations, European and American illustrations, Hong Kong illustrations, Korean game illustrations, and Taiwan Province romance novel cover illustrations. Because there are so many styles now, I just classify them simply. In addition, there are hand-made origami and cloth patterns abroad, and all kinds of styles are neck and neck. Illustration Status Quo Illustration is the most developed place: The United States is a country with a very developed illustration market, and appreciating illustrations has become a habit in society. On the one hand, a large number of independent illustration products are sold in the terminal market, such as illustration books, magazines, illustration greeting cards and so on. On the other hand, illustration, as a part of visual communication system (graphic design, illustration, commercial photography), is widely used in graphic advertisements, posters, covers and other design contents. The illustration market in the United States is also very specialized, which is divided into children, sports, science fiction, food, digital, pure artistic style, humor and other professional types, and each type has a special illustrator. The whole illustration market is very standardized and the competition is fierce, because the average income level of illustrators is three times that of ordinary Americans. Illustrations in Japan, South Korea, Hong Kong and Taiwan: As we all know, Japanese commercial animation has a huge market and operation team. Animation is an important branch of illustration industry. Before CG technology (ComputerGraphics) entered the field of illustration, hand-drawn animation had become a sunrise industry in Japan. Today's younger generation is more and more inclined to use computer digital technology. In South Korea, with the game industry climbing to the second pillar industry of the national economy in recent years, illustrations, especially digital illustrations, have sprung up everywhere, and the game characters designed with digital illustrations have also won more market space with the popularity of Korean games in China. At the same time, Hong Kong and Taiwan illustrators are still looking for their own way of industry, although their works have obvious traces of learning from Japan. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Institute, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have set up illustrations or related majors in the past two years, but the teaching content often only includes publication illustrations rather than commercial illustrations in a complete sense. But in foreign countries, the combination of illustration education and market is very close. Many well-known illustrators are visiting teachers in various universities, and they have brought the most fashionable and cutting-edge business consciousness to the school. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards.