Why is Hu Qingyutang engaged in WeChat business?

The reason why this company is engaged in WeChat business is the multi-platform linkage of marketing channels, brand expansion and channel innovation.

1. Multi-platform linkage of marketing channels: Hu Qingyutang's online shop has its own customers, some of whom are members who have seen a doctor in Yiguang and fully recognized Yiguang, some of whom have long admired Yiguang's reputation, have natural trust in Hu Qingyutang, and have health awareness and spending power. Wechat business channel can be linked with the platform to further improve the stickiness of members and promote sales.

2. Brand expansion and channel innovation: As a brand with a long history and cultural heritage, Hu Qingyutang can achieve brand expansion and channel innovation by entering WeChat business. Wechat commercial channel can bring more exposure opportunities for Hu Qingyutang, enhance brand awareness and provide consumers with more convenient purchase channels.