What does 020 mean?

O2O, Online To Offline, refers to combining offline business opportunities with the Internet, making the Internet a platform for offline transactions. The concept of O2O is very broad, which can involve both online and offline. It can be called O2O. Mainstream business management courses introduce and pay attention to O2O, a new business model.

Example 1:

For example, if you are hungry, from the early take-out to the hummingbird system that was later opened, you began to officially connect with the third-party team and crowdsourcing logistics. Take franchisees as the main body, self-operated distribution as the template and operation center, and solve long-tail orders through crowdsourcing cooperation. Distribution categories include fresh food, supermarket products, and even laundry services to achieve platform operation.

Example 2:

Service e-commerce model: including the processes of goods (services), ordering, payment, etc., and transferring the simple e-commerce module to a higher frequency and more active scene. Because the traditional service industry has been in a state of low efficiency and insufficient labor digestion, under the impetus of the new model and the catalysis of capital, there has been an O2O carnival boom, so various online and offline, such as door-to-door massage, door-to-door food delivery, door-to-door fresh food, door-to-door makeup, and drip taxis, have begun to emerge one after another.

Example 3:

Focus on the express delivery of express logistics, focus on the food in high-end restaurants, and focus on the speed of white-collar workers taking meals quickly. The other is the development of platform model in vertical segmentation field. The original model of solving a certain pain point in the segmentation field began to expand horizontally, covering the whole industry.

: The core of realizing O2O marketing model is online payment.

This is not only because online services cannot be packaged and transported, but more importantly, express delivery itself cannot convey the happiness brought by social experience. However, if we can display offline goods and services online and provide online payment for "booking consumption", we can not only broaden consumers' choices, but also choose the most anticipated services through online comparison, and enjoy more suitable services provided by merchants according to the region where consumers are located.

But if there is no online display, it may be difficult for consumers to know the business information, let alone the word consumption.

In addition, merchants who are currently exploring the way forward by using O2O often use more favorable means than offline payment to attract customers to make online payment, which also saves consumers a lot of money.

On the surface, the key of O2O seems to be the information release on the network, because only the Internet can spread business information faster, farther and wider, and gather strong consumption power instantly. But in fact, the core of O2O is online payment.

References:

Baidu Encyclopedia _020