What does it mean for a movie theater to break the mold

Cinema screening adopts non-traditional techniques and ways to make the movie more attractive and watchable. Cinema out of the box refers to the use of non-traditional techniques and methods in film production and screening, in order to attract the attention of the audience in an innovative way, to improve the artistic value of the film and the ornamental. This innovation is reflected in the film's presentation, plot, theme, visual effects and other aspects, such as the use of non-linear narrative, multi-angle perspective, special picture effects and other techniques, or involves the social reality, cultural values, human nature to explore and other deep themes.