Two years ago, the opening cartwheel "against the water cold" but still alive and well

As a game media editor, every year we have to witness the "rise and fall" of the game, for the opening of the car this matter, is very familiar.

These games that have flopped are both 3A masterpieces from well-known manufacturers and indie games from small, nameless workshops. Of course, each of the opening overturned the game "end" is also different, like "no man in deep space", know the shame of the courage, by persistent efforts to get back on track inspirational story, but also like the "phantom", the opening of the sky collapsed, was permanently nailed to the pillar of shame, "legend". ".

"Against the Water" is also one of the many opening cartwheel game.

Many people from the beginning is not optimistic about "against the water cold", after all, from the collapse of the golden age of domestic games to today's era when the hand game, players have been too many martial arts online game education, there is a kind of "see through the red dust" feeling in the underworld. Coupled with the mid-term like "hot", the server is also occasionally down, so that everyone feels that the game is always on the death line crazy temptation. Various factors continue to add up, so more and more players feel that "against the water cold" not only the beginning of the "collapse", and life is not long.

However, two years have passed since the official launch of "Against the Current", and this game, which players like to make great deaths in their eyes, has not only not cooled down, but also remained "alive and well". The game is not only a great success, but it is also a great success for the people who are interested in it," he said.

If you can "Against the Shuihan" this two-year update content summary can be found, in fact, "Against the Shuihan" project team is considered to be the industry's "model" level, in this limited time, made a lot of optimization for the content of the game, innovation. In order to "save" the game, the first step is to constantly amplify its own advantages.

As a new generation of martial arts online games, "Against the Water" in the debut of the so-called "breathing jianghu", the game is also true that in the scene restoration, plot construction, NPC design, etc. made some refreshing content, which are "Against the Water" advantage. In the next two years, the game made a precise effort to expand around these advantageous contents, and in just one year in 2019, the game went online with three heavyweight materials. Unlike simple optimization, system updates, and prop updates, for every datasheet of "Against the Water", there is almost always a large amount of core content added, such as the main plot and brand new gameplay.

The second thing that keeps Against the Current hot is the iteration and optimization for gameplay. If you've participated in the early beta testing, you'll realize that today's "Against the Current" looks like a different game compared to what it was back then. A large number of new gameplay combining the current hotspots into the influx of "Against the Shivering Cold" this tree has become flourishing. Of course, you can say that it is rubbing the hot spot, but unlike some games that rub the hot spot and then throw it away, Against the Water Cold has not given up the gameplay of any of its games. Take the "Heroic Wargame" for example, since its launch, the game has been constantly adjusting the balance of the pieces and developing new pieces. In the newest data piece "90,000 Leagues of Wind and Roc", the Wargame of Heroes will also usher in brand new pieces and bonds.

As for the gameplay that accompanied the game in the early days, it is also constantly being iterated and improved, such as the manor system. Initially, the manor system is very simple, the function is also very chicken ribs. But with the constant "tinkering", the manor not only has a higher and higher degree of freedom, there is a level editor, and now there is even a smart manor drawing board, a key to generate exclusive manor.

Let a simple system to become functionally diverse, perhaps many online games can do, but like "against the tide of cold", one can not be less, go hand in hand, is definitely a minority. Of course, only NetEase this kind of financial big factory can have so much human and material resources, for some small team, can ensure stable optimization is already the limit.

In terms of tournaments, "Against the Water" also basically did not put down. At the beginning of the tournament, many people think that MMORPG engage in e-sports is a pseudo proposition, however, the head of the iron "against the water cold" still insisted. Although the process of organizing the tournament was quite bumpy, as if it had been subdued, with various emergencies. However, with the accumulation of experience and the maturity of the tournament system, "Against the Current" still succeeded in making the tournament bigger and stronger.

Nowadays, "Cold Water Cold" has set up different types of tournaments for players of different levels and purposes through hierarchical divisions. Hardcore players can choose "Battle of the Gods" and other more professional, more testing operation of the high level of competition; for those who are more casual, want to have some fun in the game players, you can participate in the "Song Shake Racing Competition" and other more interesting and people-friendly activities. Perhaps, in terms of the scale and attention of the tournament, there is still a big gap between Against the Current and some popular MOBA games, but if you look at the participation of players and the richness of the tournament alone, Against the Current is definitely among the best.

The tournament and the game are mutually helpful, the tournament level increases, the audience increases, the game can also take the opportunity to pull in a wave of new players. Similarly, when the quality of the game content is improved and the character balance is enhanced, the tournament will be more exciting, and it will also promote the expansion of the scale of the tournament, which will form a "perpetual motion machine" like effect.

"Reducing the burden" is also an important part of the operation that has kept the popularity of "Against the Dark Side" going. For most online games, as the launch time grows, the gameplay is bound to become more and more. But many games ignore the point, for the game, not the more gameplay the better, if the players to play the game like clocking in to work, and ultimately very likely to let the players because of the fatigue of the day-to-day produce the idea of pit withdrawal. The online game level cap will also rise higher and higher with each version, and for those players who want to return, what's the point of returning if they can't catch up with the rest of the pack in a short period of time?

So, "load shedding" is a necessary move for online games, but the degree and timing of load shedding is quite important, after all, too much load shedding and too early load shedding time will make active players feel that their efforts are meaningless, and even directly dissuade a group of active players. For this point, "against the water cold" is to see very "through", in the game in the middle of the game, it is some players do not like the daily load; and in two years after the new film "90,000 miles of wind and roc is lifting", the game carried out a structural The game has been structured to "reduce the burden", reduce the consumption of the whole, and improve the basic game benefits.

In the middle of the game, the players did not graduate from the equipment, need to liver a lot of copies, the daily task has become a heavy burden, not only will lengthen the graduation time, but also let the players produce a sense of fatigue. At this point in time to reduce the burden, so that players are no longer tired by the daily routine, can be more focused on their favorite, the need for the game content. And in two years this point in time for the structure of the burden reduction can accelerate the graduation speed of the players, at the same time let some old players after the return can also quickly follow the team, for those active players, the graduation of the graduation has long been graduated, the equipment has long been cool, naturally there will be no effort to become cheap feeling.

Immersion, or the underlying sense of a game is also very important to a game, which at first sounds like a kind of esoteric things, but there is a deep underlying support for the game is often more popular with players. In the case of Cold Water Cold, the history, culture and plot are its heritage. From the initial design of the game to the subsequent content updates, as well as the expansion of cooperation outside the game, the atmosphere is filled with the combination of traditional culture and the promotion of national art.

Bringing back the Great Song New Year was reported by CCTV, cooperating with Leishan County to help the poor, and making fashion with the theme of poetry and scripture, in the past two years, there have been too many similar moves in Against the Dark Side. Undoubtedly, no matter which activity reveals its positive attitude in spreading and promoting history and culture. In the new documentary "90,000 miles of wind Peng is lifting", the game will also be linked to the ancient costume drama "lonely city closed" to further highlight the elegance of the Song Dynasty, and the original drama protagonist dress replica.

Perhaps many of the operations mentioned above are dabbled in by the game, but "Against the Shadow of the Sea" has done a good job of doing every part of what needs to be done, and through rapid iteration of versions and deep plowing of content, it has been able to keep players fresh for a long time. Perhaps, this is the secret that it can still live in the already overturned opening.

Two years is a long time for a game, and it's enough time for a phenomenal game to disappear, and for some upstart to be crowned king. For online games, two years is more like a life and death line, no matter whether the opening is a sky crash or a king bomb, there are too many games did not step over the hurdle, and from now on become the memory of the players and the dust of the game history.

Obviously, the low start of "against the water cold" easily crossed this line, and can look forward to the next two years, the next two years. But this requires the producers to go full throttle, not a moment to slacken, and continue to maintain the enthusiasm for the creation of game content, as for "Against the Shuihan" can not become a domestic martial arts online game "card face", we will see in the future.