Maintenance of the market all need to do what?

The traditional focus of market maintenance\x0d\\x0d\ As an important marketing function, market maintenance work has always been subject to special attention by manufacturers, is an important guarantee for enterprises to regulate the market order and realize their marketing strategies. However, for a long time, market maintenance work has been limited to a narrow range, unable to make a greater contribution to the development and growth of the market. On the current market maintenance work, its focus is to maintain market order, regulate the behavior of dealers, to combat disruption of the normal order of the market, to ensure that the manufacturer's products, brands, prices, channels, regional management of the normal operation. Therefore, in the actual work on the performance of the following characteristics: \x0d\\\x0d\ 1, heavy punishment light prevention \x0d\\\x0d\ For a long time, the market maintenance is the important responsibility of business personnel. Therefore, business personnel spend a great deal of time and energy to visit the market, check the implementation of the manufacturer's policies, programs, prices, tampering, terminal display and other management is very strict, lest the region appear to disrupt the market order. And once appeared, is not soft, rapid punishment, rigid. In contrast, the dealer information, competitor information, consumer information is not timely and accurate understanding, therefore, the market response is always half a beat slower, unable to predict the changes, let alone prevent possible situations, the vast majority of cases in the "sheep mending" state. From the implementation of marketing policies, to the implementation of specific activities, and then to the maintenance of the terminal image, etc., are to take strict monitoring means and measures to deal with problems in a timely manner. However, the business personnel neglected to cultivate the ability of dealers, resulting in a long time dealers are overly dependent on the manufacturer's situation. Dealers have complaints, and business people are overwhelmed.