What are the ways and means of enrollment of educational training institutions

The education industry is highly competitive, the source of students is very bad recruiting, the development of educational institutions has accumulated a lot of enrollment methods, generally divided into two categories online and offline. The following is a brief introduction to the methods of enrollment of educational training institutions.

Offline: to push the representative

Hire a single staff to the school entrance, densely populated large supermarkets, mid-range and high-grade community, large-scale activities, etc. to the precise target groups of customers to distribute flyers, enrollment brochures, combined with a number of small gifts, information books, the formation of effective single, for the intention of the customer, later you can invite the free experience activities.

Online: SEO, SEM and WeChat enrollment is the main

1.SEO

SEO refers to search engine optimization, as a regular means of attracting traffic is characterized by the content has a long-tail effect. Institutions to do SEO can build their own website, and then continue to optimize the website search keyword rankings up, in the selection of keywords to choose the industry under the premise of big words, but also with some of the long tail of the word.

The education industry is highly competitive, self-built website this SEO competition is equally fierce, this thing is a long-term live, but do a good job to be able to obtain a steady stream of free search traffic. And because of this feature, should do SEM at the same time.

2.SEM

For search engine marketing, in brief, it is in the search engine bidding ads, for keywords to write creative placement, matching keywords by click charges, the advantages of this way of acquiring customers directly and quickly, the disadvantage is that the marketing budget needs to be The disadvantage is that the marketing budget needs to be reasonably allocated to each keyword, the competition is fierce, and the budget is difficult to control.

Despite the fierce competition in the two ways mentioned above, the logic of customer acquisition is clear and effective, and you can't give up the investment.

3. WeChat enrollment

WeChat sits on 1 billion active volume, and social software, we basically spend hours on it every day, WeChat enrollment can be presented through small programs in the WeChat circle of friends interactive activities, friends and family group, friends and family point of view, preferential activities, and other activities, but also through the experience of the class, the low-priced class As a diversion class, in conjunction with the public number, circle of friends, micro letter groups, personal number as a supporting enrollment marketing play.

Short book small program can provide institutions with experience classes, group enrollment marketing play, with WeChat robot, AI microclasses, community and other functions, to achieve low-cost enrollment.