Fan what the story of business embodies what the Confucian business spirit

1. Capture business opportunities.

Fan Li has a very smart sense of smell and capture business opportunities in the mind, he will produce a lot of things in the place of production to the production of sparse places to sell, so that you can earn a high difference in price, but also beneficial to the country and the people. It can be said to be two in one.

2, well prepared in advance.

Fan Li business is always in advance of the capital of the goods ready, sufficient and adequate. For example, the products needed in spring and fall are different from those needed in summer and winter. There is a lack of quilts in winter and a lack of silk in summer and so on. If you start preparing for winter when it is already here, you are bound to be caught off guard, so you should prepare in advance when you don't need quilts at all. This is called being prepared.

3, honesty.

If there is no integrity, only fraud and forced tricks, I believe that the operation can get a momentary benefit, but it is difficult to long. Want to get long-lasting benefits, adhere to the integrity is a very important thing.

4, do not earn windfall profits, but also benefit the people.

In the Records of the Grand Historian, it is recorded that Fan Li was "driven by the profit of eleven". In the vernacular, Fan Li only pursued one-tenth of the profit. In other words, he was a very generous businessman who did not seek exorbitant profits, but gave convenience to the people.