How to attract investment

Generally speaking, there are three main forms of investment promotion:

One is that manufacturers auction the regional distribution rights of their products to a dealer through bidding. In order to obtain the distribution right of the product (generally the exclusive regional distribution right), the dealer has to pay a certain "right-buying fee" (the fee for buying out the regional distribution right is not the payment, but the form of "life nuclear energy" in that year). Generally, this form is mostly adopted by big brands, manufacturers and well-known brands, and this step can be achieved at present.

The second is the manufacturer's bidding, but the dealer only needs to pay the purchase price (often the dealer who promises a large sales volume and a high down payment wins the bid) and must pay the "purchase right". For example, "Harbin Magnetic Five Elements Needle" and "Tonghua Golden Horse" adopt this form, which has become the mainstream practice for some well-known manufacturers to attract investment.

The third is that manufacturers determine the first purchase volume and rules of the game in each region in advance, and the greater choice is in the hands of dealers. Generally speaking, as long as the dealer can accept the conditions of the manufacturer, the investor will "come to the net" and sometimes lower the pre-specified conditions. At present, most small and medium-sized manufacturers or new brands adopt this method.

In addition, some investors also use new terms such as "franchising" and "strategic alliance", but their substance is nothing more than the above three.

In short, the advantages of attracting investment mainly include the advantages of "three fast and three provinces":

"three quick":

First, it refers to the rapid withdrawal of funds-cash spot, payment and delivery immediately after the signing of the cooperation agreement, without the disadvantages of traditional marketing such as triangular debt, and the first batch of quantitative delivery can quickly recruit a large amount of funds;

Second, quickly build a market network-make full use of the market network of existing local businesses and intangible assets such as local weather, geography and people, so as to achieve twice the result with half the effort;

The third is to quickly deliver the products to the terminal-flattening the market network, so that the products can meet the terminal consumers in the fastest time, and at the same time concentrate the intermediate profits stripped layer by layer in the hands of dealers and consumers.

"Three provinces" means saving manpower, material resources and financial resources, and saving time and energy to attract manufacturers.

Through full concessions and decentralization, dealers are encouraged to invest independently under the unified strategic framework of enterprises, and make full use of local superior resources of dealers, so that their intangible assets can be effectively transformed into tangible assets and bear some risks, so that manufacturers can avoid certain risks while achieving the goal of "three provinces".