Supply chain management system logistics innovation analysis

Analysis of logistics innovation in supply chain management system

At present, the development of China's logistics industry has not yet broken the geographical boundaries and sectoral monopolies, but also stays in the traditional warehousing and transportation enterprises to the logistics enterprises in the process of simple transformation, has not yet been truly a global perspective on logistics management. So, here is what I have organized for you to analyze the supply chain management system logistics innovation, welcome to read and browse.

(a) the innovation of the concept of logistics services

To establish a new concept of logistics services, that is, to establish the concept of customer demand first. This requires enterprises to change the past to scale efficiency to obtain economic benefits of the main idea, the establishment of a diversified demand for the realization of even customized new logistics services.

1, the introduction of advanced logistics services concept. Logistics as a connection between production and reproduction, production and consumption of the bridge and link, requires a strong service. The definition of foreign logistics industry is attributed to the service industry. Therefore, the core concept of logistics is the service concept. To learn advanced logistics operation methods, we must first master the advanced logistics concept, that is, customer service (CS) concept or customer value (CV) concept. Through interviews with customers, customer demand surveys, third-party surveys, etc., in order to seek the customer's strongest needs and desires is the basic method of determining the level of logistics. Secondly, the goal of logistics service is to improve customer value. Through the analysis of the supply chain to create value for the customer, whether to improve the customer's economic efficiency, whether to achieve differentiation of customer service relative to competitors, and with less cost to expand the added value.

2, logistics service content innovation. As customers in the service, value and other aspects of the expectations of more and more high, logistics management must be customer-oriented, redefinition and design of logistics customer service content, in the transportation, warehousing, distribution and other functional services on the basis of continuous innovation service content, to provide customers with differentiated and personalized logistics services.

First, the extension of basic logistics services to value-added services. Modern logistics services should be based on customer demand, the continuous development of integrated services, package services, including distribution processing, personalized packaging, product recycling and other businesses, on the basis of which to strengthen value-added services, personalized service content to show the difference with market competitors. With the customer value-added experience as the service purpose, the quality of service to create benefits.

Second, the extension of logistics services from functional services to management services. Logistics services are not under the management of the customer to complete a number of logistics functions, but by participating in the customer's logistics management, the organic linkage of the various logistics functions to achieve efficient logistics system operation. Therefore, enterprises in the development of logistics services, logistics management level of service content to make articles, including customer logistics system optimization, logistics business process re-engineering, order management, supplier coordination, customer service, so as to provide customers with integrated logistics solutions, to achieve the customer's? One-stop? Service.

Third, from the physical service to the information flow, capital flow service extension. Logistics management is based on information, information flow to control the physical flow, and thus logistics services must provide physical services while providing information flow services. Enterprises are logistics function bearers, not logistics managers. Enterprises and customers to form a strategic partnership, you have to participate in the customer's supply chain management, to realize the product flow, information flow and capital flow of the synergistic operation [6]. Such as: to provide customers with the collection of goods, advance payment and other capital flow services.

3, the innovation of logistics services. Enterprises to participate in the customer's logistics management operations from start to finish, through the establishment of effective communication channels with customers, change the traditional and customers? A single knot? The picking transaction mode for the development of logistics solutions with the customer *** with the modern service mode. Currently, many logistics companies to establish a joint office system with the customer's logistics personnel on both sides, or set up by the two logistics personnel composed of the operation team to deal with day-to-day operations in a timely manner, reflecting the characteristics of collaborative work with the customer.

(2) enterprise logistics organization innovation

Due to the geographically dispersed nature of logistics activities, as well as the fact that they usually operate across an industry, it can be said that there is no absolute right or wrong organizational structure exists, coupled with the different environments in which enterprises are located and their own characteristics of the very different, and there is no one suitable for any enterprise logistics Organization design method. Therefore, managers should make decisions on the development of organizational methods according to different situations. But for most enterprises, the development of logistics organization innovation there are some general guidelines and models.

1, logistics organization from intelligent to integrated transformation. Integration of logistics organizations to break the division of labor and functional specialization based on logistics management, procurement, storage and transportation, distribution and materials management and other logistics activities into an integrated organizational unit, the formation of an integrated logistics organization within the enterprise framework.

2, the establishment of process-oriented horizontal organizational structure. For traditional enterprise logistics activities inherent in the loss of efficiency, modern enterprise logistics organization must be transformed from the past functional to customer-centric process-oriented, and the organization of the internal non-value-added activities compressed to a minimum, so as to achieve business operations in the cost, quality, service and speed of the improvement. At the same time, to compress the middle management of the enterprise organization, shorten the information communication channels, to eliminate the phenomenon of institutional bloat, slow response to achieve the logistics organization from the vertical to the transformation of the flat.

3, logistics organization virtualization. Virtual organization is the existing task-oriented enterprises and resource-oriented enterprise network organization for the organic combination, so that it has the ability to quickly respond to changes in the market, organizational flexibility, easy to disperse logistics risk. With the development of information technology, enterprises with their own logistics operations of the core competencies through the electronic network connection, integration of upstream and downstream supply chain members to *** with the completion of logistics activities. Therefore, cross-organizational logistics information system is the key to the smooth operation of the virtual organization.

4, the conclusion of the logistics strategic alliance, the overall advantage of the supply chain to participate in the competition. The formation and development of the value chain has not only changed the traditional internal organizational structure of enterprises, but also changed the inter-industry relationship and structure, resulting in third-party and fourth-party logistics organizations. Logistics strategic alliance is also a kind of organizational innovation for the effective use of organizational and market advantages. Through cooperation, we can become a long-term and stable strategic partner of the core enterprise, participate in domestic and international competition with the overall advantage of the supply chain, improve the competitiveness of Chinese products in the domestic and international markets and market share, and at the same time, realize mutual benefits.

(C) logistics management technology innovation

Logistics as a new source of profit, its management innovation should be based on the network and e-commerce, through intensive, modernized management, to achieve the manufacturers of zero stock and less inventory, reduce the product cycle to adapt to the needs of enterprise logistics management. Logistics management of technological innovation in the following ways:

1, the use of high-tech logistics facilities, equipment, improve logistics management techniques. China's enterprises to seize the opportunity of accession to the WTO, in the active development of logistics at the same time, and actively introduce foreign capital, advanced technology, management experience to transform our logistics facilities, equipment, including ordering, procurement, maintenance, services, trading, storage, transportation and other aspects. This will help to break the enterprise only focus on the immediate vested interests, focus on the low level of expansion and monopoly protection of the sector and other backward ideas, thus narrowing the gap between China's logistics industry and modern logistics.

2, the use of information network technology to optimize supply chain management. China's enterprise logistics management innovation should be based on the network and e-commerce, through intensive, modernized management, transformation of traditional logistics business processes, the use of ERP, BTB, BTC and CRM, WEB technology will be upstream and downstream enterprises to form a dynamic, virtual, global network of supply chain network. Realize the most reasonable value-added from product design, demand forecasting, external consultation and outsourcing, manufacturing, distribution, storage and transportation and customer service for each process.

3, modernization of logistics management driven by logistics management information. Modern logistics management is mainly reflected in the development and application of logistics information technology. To this end, enterprises should increase investment, the establishment of computer-supported logistics information system. In addition, multimedia technology is also in the logistics activities, to realize the visualization of the goods scheduling function, but also to provide customers with real-time query of the delivery of goods.

(D) logistics management system innovation

We must establish and improve the new logistics management system and supplemented by a reasonable operating mechanism, from the enterprise organization to ensure that the logistics management function is always throughout the construction of logistics services, planning, organization, coordination and other aspects. Such as the establishment of a logistics leadership group, the establishment of logistics departments and other specialized logistics management department, the exercise of pre-production, production, post-production logistics management functions, and the implementation of the supply chain of specific planning, design and organization and management. Can also establish? Logistics coordination meeting? System, led by the core business, held once a month or irregularly. It is also possible to invite industry associations and research institutes to attend the meeting to study the development of enterprise logistics, promote major projects, and implement logistics policies.

(E) pay attention to the cultivation of logistics personnel

Logistics enterprises to achieve management innovation, but also rely on a comprehensive quality of logistics professionals, the development of logistics enterprises must pay attention to the cultivation of logistics personnel. To this end, enterprises must vigorously cultivate modern logistics management personnel, strengthen cooperation with management consulting firms, and actively participate in consulting companies to organize high-level logistics training courses, training a number of senior logistics technology personnel; the establishment of logistics operations demonstration area, training technology backbone, and efforts in the direction of logistics to establish a personnel competition mechanism, the survival of the fittest; to strengthen the theory of the extensive exchanges with the actual workers, and strengthen the advanced experience of learning and learning of logistics management in developed countries. Theoretical and practical workers to strengthen extensive exchanges, strengthen the advanced experience of logistics management in developed countries to learn and learn from, the formation of a number of innovative capabilities of logistics management personnel.