Analysis of Festival Cultural Phenomenon in China

Nowadays, many people in China, especially young people, are celebrating foreign festivals. If we carefully compare the following Chinese and western traditional festivals, we will find that they originated from different natural environments and cultural backgrounds, and there are obvious differences. The main traditional festivals in China are all transformed from the seasons of the year and have a strong agricultural color; The origin of western traditional festivals is strongly religious. But the two are not "well water does not interfere with river water", but have many natural similarities. As carriers of national culture, Chinese and Western festivals have played and will continue to play an active role in inheriting culture. Chinese and western festivals inherit the cultural connotation of load, mainly around two aspects. The first is the yearning and love of the two festival cultures for a better life. For example, in Christmas in the west, the most frequently heard sentence is "Merry Christmas"; During the Spring Festival in China, people meet each other as a message of "Fulu Xi Shou". Secondly, it is to inherit the civilization that respects the old and loves the young, respects historical figures and ultimately loves. China has the Double Ninth Festival, while the West also has Father's Day and Mother's Day. In the west, there are people who are loyal to love on Valentine's Day, while in China, there is Tanabata where cowherd and weaver girl meet on the bridge. It is precisely because of these natural similarities between the two, in today's era of increasingly frequent economic and cultural exchanges between China and the West, the two festival cultures penetrate and influence each other, with a solid foundation and reliable premise. In recent years, China people, especially the younger generation, have paid more and more attention to foreign festivals, especially Christmas, while their interest in local festivals, especially the Spring Festival, has faded, which is of course related to businessmen's not letting go of any money-making opportunities and hype, and is also closely related to young people's pursuit of fashion. But fundamentally, it reflects China's increasing integration into the international community through opening to the outside world. It should be said that it is a manifestation of progress, which is beyond reproach. When Chinese people, especially young people, gradually downplay the Spring Festival, foreign countries are becoming more and more interested in it. Now the Spring Festival in China is more and more accepted by the whole world, and the globalization of this traditional festival is becoming more and more obvious. In the United States, the president expresses holiday wishes to Chinese people all over the country every year. New York even designated the Spring Festival (the first day of the first month) as a state-wide legal holiday. The warming of overseas Chinese New Year, including the United States, is of course related to the increasing national strength of China and the rising status of overseas Chinese. Judging from the "foreign festivals" celebrated by Chinese people and the "Chinese festivals" celebrated by foreigners, cultural exchanges between China and the West have become an inevitable trend of cultural development. But in the spread of festival culture, western festivals seem to have a strong advantage. In fact, there is no difference between the advantages and disadvantages of festival culture itself, and the easier spread of western festivals has a lot to do with their fun-oriented holiday customs. Investigating the traditional origins of Chinese and western cultures, we can easily find that they have great similarities. Westerners focus on the admiration of "humanity" and "nature", and are keen to tap individual values and pursue liberalism and individualism. Western "humanism" attaches importance to individual value and emphasizes individual rights and freedoms, which is essentially a kind of personality concern; In ancient China, humanism was advocated, and people were valued, but individual value and individual free development were ignored. Instead, it is a kind of moral humanitarianism that integrates individuals into groups and emphasizes patriarchal clan system. This makes the traditional festivals in China have a heavy ethical connotation, and its main function lies in the inheritance of ethics rather than giving people opportunities for entertainment and leisure, lacking the entertainment color needed by the secular world. In contrast, some western festivals, such as Christmas, April Fool's Day, Valentine's Day and so on. , with a much stronger entertainment color, can give modern people full opportunities to show their personality and enjoy entertainment, so it can attract more people to invest. The cultural connotation of festivals tends to be diluted all over the world. Most people in the East and the West who take part in festival celebrations have got rid of the shackles of their respective festival origins and backgrounds, and the significance of cultural origins and festival backgrounds has become a special pass for traditional culture to go abroad. With this cultural connotation, excellent festivals are more easily accepted by people all over the world.