Share successful cases of online marketing.

The English name of the network marketing case is InterMarketing Case. We may encounter examples that can be used for reference and discussed in the marketing process. Then, we can extract the essence from it for reference in our work, and we can also let more people know about online marketing through cases. Network marketing pays attention to the combination of theory and practice, and should be practical and forward-looking. These cases are universal and representative in practice. It reflects the occurrence, development and evolution of a problem or a job and an event. The purpose of sharing network marketing cases is to analyze these typical cases and put forward solutions and ideas to solve the problems. Today, I will share with you some successful cases of online marketing, which may provide you with ideas and methods.

1. Coca Cola

In the summer of 20 13, Coca-Cola introduced the nickname bottle of Coca-Cola, imitating the marketing action in Australia. Every bottle of Coca-Cola says "share this bottle of Coca-Cola with you", including "white, young artists, naturally stay" and so on. Most of us don't pay attention to the previous words, and the focus is on the title, because these words are very hot terms on the internet and TV. It is also a topic that people talk about. Because of the novelty and scarcity of the product, it triggered the second discussion, aroused the public's desire for the product, and finally promoted the sales of the whole product, and thus won the effie awards. The success of Coca-Cola shows the success of network integrated marketing, and also proves that social media can not only become the partner of the activity, but also become the core of the activity.

2. Where is Dad going?

20 13 years, in addition to the integrated marketing of Coca-Cola, there is also the successful word-of-mouth marketing of Where is Dad? Few people know where dad is. But the discussion on social networks in the first episode "Where is Dad Going?". Suddenly the fire broke out and the audience took the initiative to search for introductions. This is the typical performance of word-of-mouth marketing. Of course, there is also the influence of star effect. At the same time, these factors.

3. Grains Dojo

As a fast-moving consumer goods, the appearance of instant noodles from frying to cooking is a qualitative change, which mainly advocates the concept of "non-frying, healthier" and wins the favor of the market with its unique selling point.

In fact, the society is constantly developing and changing, and the means and methods of online marketing are also constantly innovating. What we need is to break and subvert industry rules. Of course, in the homogeneous competitive environment, what we need is dynamic adjustment, keeping pace with the times and catering to consumers' tastes.