What are the characteristics of high-tech products?

High-tech products not only have the characteristics of ordinary products, but also have some unique characteristics.

The product life cycle presents ratchet effect.

With the acceleration of knowledge updating and the intensification of market competition, speed has become the pursuit goal for enterprises to win competitive advantage. The product cycle of high-tech products no longer develops according to the law of introduction, growth, maturity and decline like traditional products, but presents a ratchet-like effect. Products grow rapidly in the introduction period, and enter a new cycle after maturity without decline. And the general trend of this cycle is upward.

The added value of products is higher.

Generally, the added value of products is little or no, and the value of products often ends with the approaching of product life. For example, the use value of a watch is to grasp the time. If aesthetics is its added value, with the shortening of the service life of the product, the value of the product becomes less and less. High-tech products such as routers, switches or network management software are different. In addition to the physical value of connecting the network and ensuring the operation of the network, they also have additional values such as improving the efficiency of enterprise management, saving costs and informatization. And with the increase of product usage, the added value is higher.

It is difficult to accurately measure the value of products.

Because the added value is often several times or even dozens of times the value of the product itself, it is difficult to use the traditional cost plus profit pricing method for high-tech products. In addition to considering the basic cost factors, enterprises often adopt the pricing method of going with the market, or negotiate pricing with users.