Traditional Culture Encyclopedia - Traditional culture - Which is better, traditional sales or direct sales? Seek an answer
Which is better, traditional sales or direct sales? Seek an answer
(1) Comparison of sales model and direct selling model: products of enterprises → (exclusive stores+hiring direct sellers) → consumers. Traditional sales model: enterprise products → agents → wholesalers → retailers → consumers. Traditional sales go through three links: agents, wholesalers and retailers. If there are too many links in the product circulation process, there will be many disadvantages: (1), the price at different levels will be higher; (2) Consumers pay for advertisements; (3) counterfeiting is pervasive; (4) The "triangle debt" is a splitting headache; (5) It cannot be returned. (2) Advantages of direct selling: (1), first of all, the price is unified; (2) Direct selling enterprises do not need huge investment in advertising expenses; (3) With the reduction of intermediate circulation links, there is no condition for the breeding of fake and shoddy products; (4) Solving the "triangle debt"; (5) Direct selling enterprises generally have a 100% customer satisfaction return system; (6) The inventory rate of direct selling enterprises is the safest.
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