Traditional Culture Encyclopedia - Traditional culture - -How to design a business card?
-How to design a business card?
The basic concept of design is to assemble "components" in a domain and interact with each other. This function conveys a message in the known background, which is conveyed through the visual adjustment and clever handling of components within the design scope. Basically, these elements are composed of fonts, logos and illustrations, plus the dominant effects of black, white and color. The components of business cards are usually in the form, color and pattern designed according to CI manual or letterhead. The size and shape are often cut according to the size of the wallet; The content is decided by the customer. In order to make the design unconventional, we should give full play to creative and dynamic ideas and make the designed business cards different from ordinary traditional business cards. Although the expression of business card design varies according to industry, appeal angle or customer; The materials that make up the picture are generally certain, and these materials are important elements of business card design, which are called "constituent elements" of business card design. 1, shaping elements are: illustrations (symbolic or decorative patterns) logo (logo shaped by patterns or words) trade name (standard font of goods, also called synthetic text or trademark text) decorative frame, shading (beautifying the layout and setting off the theme) 2. The elements that belong to the text are: company name (including the company's full name and business items in Chinese and English), advertising language (a complete short sentence expressing corporate style), name (professional title and name in Chinese and English), contact information (address, telephone number, mobile phone and fax in Chinese and English), 3. Other related elements: color. If these materials are scattered and act alone, they will not be able to give full play to their effects; Therefore, how to make these elements keep in touch and play a unified communication role is an important work of arrangement, which can be said to be the visual unified design of elements; The elements of a single beautiful arrangement are meaningless arrangements, and the real purpose of arrangement is to beautify the layout and give it a functional visual arrangement.
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