How do you evaluate the impact of commodity economy on traditional culture?

(1) Promote the "modernization" of national traditional culture

The protection of traditional culture under the impact of the wave of globalization has become an urgent task, the essential reason for which lies in the "non-economic" characteristics of national traditional culture. For example, some of China's southern ethnic minorities see the act of selling goods as a violation of social morality. The subjectivity of modern commodity economy has the role of screening and debugging for the national traditional culture, which can inject the body of traditional culture into the modern tourism commodities, reduce the closure and lagging of the traditional culture, and guide the traditional culture to embark on the track of healthy development. For example, Dali and other cultural shrines in Yunnan Province have closely combined tourism development and the promotion of national culture, which has led to the development of related industries and prompted the traditional national culture to gain new development vitality.

(2) Promote the "benign change" of the traditional national culture

The important factor of the "benign change" of the traditional culture is "national self-confidence". This is manifested in the ability to keep one's own worries and to choose the good of others when one comes into contact with the "I" and the "not I" through cultural exchanges. The source of this confidence is naturally based on "self-evaluation". According to psychology, many factors are involved in human self-evaluation, and others' evaluation of oneself is one of the most important factors. The commercialization of tourism culture can significantly enhance the self-confidence of national culture. For example, in recent years, the tourism market value of national culture has been continuously explored, and national culture is no longer labeled as "obscurantism" and "backwardness", but rather as traditional culture, which has led to the restoration and development of the traditions and cultures of many ethnic areas, and promoted the revival of traditional national culture and the revival of a virtuous culture. This has led to the restoration and development of traditions and cultures in many ethnic areas, promoting the revival of traditional ethnic cultures and benign changes.

(3) Promoting the "globalization" of traditional ethnic cultures

In the face of the pressure of globalization, all ethnic groups are looking for ways to speed up the process of cultural globalization. Tourism is a way to promote the rapid flow of culture to the world, tourism has other communication media incomparable advantages, he is a person to person, interaction, direct communication and perception of the dissemination of the purpose of seeking aesthetic pleasure tourism greatly accelerate the speed of cultural interaction. Tourists from all over the world will gradually penetrate the concept of national culture when they buy tourism and cultural commodities, thus expanding the living space of national culture.

Negative effects

(1) The "distortion" of minority cultures

Part of the tourist areas do not distinguish between the "essence" and the "dregs", and even deliberately show tourists the "essence" and "dregs" of the culture. Some tourist areas do not distinguish between the "best" and the "worst", and even intentionally show tourists the stereotypes of "feudal superstition". In fact, this behavior is not only the desecration of their own culture, but also an insult to tourists. If not corrected in time will bring serious negative consequences for the development of traditional national culture.

(2) cause part of the traditional national culture "degradation"

National culture is the resources of tourism culture, but it does not mean that the two are completely equivalent. Some ethnic cultures are not suitable for specific material forms of expression and transmission to human beings, can not be developed into tourism products, otherwise it will bring damage to the traditional ethnic culture. For example, the Tibetan culture of "sky burial" cannot be understood in depth if there is a lack of anthropological knowledge and an inability to understand the cosmology contained therein. In addition, elements of traditional ethnic cultures that are sacred or symbolic cannot be fully opened up. For example, the overexploitation of religious culture may have unpredictable effects on the lives of local people.

(3) The "superficialization" of traditional ethnic culture

Today, the boom in ethnic tourism has attracted many tourism enterprises to build and invest in the simulation of ethnic cultural landscapes, but due to the difficulty of transplanting ethnic culture, it is common to see the phenomenon of "copying", or the phenomenon of cultural preparation. " phenomenon, or insufficient cultural preparation, insufficient knowledge and insufficient understanding leads to the superficialization of national culture. Such as the phenomenon of distortion, vilification and desecration of national culture.