Qianmen 42 punch card points to explore the cultural depth of the tour

Yesterday, tourists held a hand-drawn punch card map in Qianmen Street to look for old shops. Reporter Deng Wei photographed

Has retired 10 years of bus driver Yang Ping two days ago returned to live most of his life in Qianmen, to a nostalgic trip. "I went in and around every store, strolling from 4:00 p.m. to more than 10:00 p.m." Yang Ping and his partner hand a "Qianmen non-heritage cultural and bo hand-drawn card map", according to the map to find the map marked out the moon Shengzhai, the same and 42 cultural card points, feel a different tour of the previous experience of Qianmen.

The card map two days to grab all

"Qianmen non-heritage cultural heritage hand-drawn card map" version 1.0 from the Tianjie Group initiated the "cultural heritage + non-heritage + cultural tourism" innovative cross-border benefit people. From May 18th to May 24th, citizens can get the map for free at the old stores of non-heritage in Qianmen, or grab the map through the online small program of the official parent-child platform of Qianmen Culture and Tourism, "Oriental Baby Parent-Child Tourism Club". People with this map can book a free guided tour by the gold medal interpreter of Qianmen Street online, and get special discounts at 42 stores. After collecting the card stamps of 10 stores, you can also redeem a 50% discount ticket for the Qianmen Dangdang bus. Only two days after the message was sent out, 2000 copies of the map is basically empty, 2.0 version is in full swing printing, will soon be launched.

Yang Ping early in the morning through the TV news to understand the matter, and in the afternoon and the old man came to experience. Yang Ping heart has a strong front door complex. As a child, because the family lives nearby, she often play in the front door street. Before retiring, she was a driver of the 22 bus, the line's starting station is in front of the Qianmen Arrow Tower. "The Jinfang snacks at Fresh Fish Mouth are still there, and the cream fritters and candy ears still taste like they did when I was a kid."

Not the old Beijing, hit the depth of the tour is also interesting. Ms. Qu, who has been working in Beijing for many years, also experienced it yesterday. "I did not expect the hand-drawn map is so sought-after, looking for two stores to receive a." The first seal on the map in her hand came from the old one, with the old store bat head plaque as the pattern of the seal, quite charming. Ms. Qu followed the map again to find the old shop Xie Fuchun. "Wandering around the old stores in the old Qianmen and buying a few scented powders for myself and my friends that are permeated with the beauty of the national trend is a wonderful feeling and worth spending an afternoon on." Ms. Qu said.

Old shops adjusted their services for local visitors

Since the epidemic, local in-depth tourists have become the absolute mainstream, and old shops have adjusted their services. Sheng Xifu Qianmen store recently focused on recommending customized services to regular customers. "Some customers bring in their father's broken red five-star military hats and ask us to fix them. We are also meeting the demand for customized hats for customers with special head shapes and numbers." Introduced by Master Xing, who works in the store. Fu Daidi, the store manager of Wuyutai Tea Village's Qianmen Store, has set her sights on webcasting. on the night of May 20, she broadcast live on the Racer platform for two hours, with skills comparable to those of Netflix. "Whether it's promoting hand-drawn maps or webcasting, it's not just about bringing goods, it's about people coming back to Qianmen Street after the epidemic eases." She said.

Driven by a series of thematic cultural and tourism activities, Qianmen's "business" and "popularity" are obviously warming up. Tianjie Group's subordinate Tianjie Literature and Tourism, Tianan International Travel Agency Chairman Fei Xiaoning introduced the "May Day" holiday, Qianmen Street has received a total of nearly 150,000 visitors, the peak passenger flow of a single day exceeded 25,000 people. Compared with the past three months, the passenger flow increased more than three times. "More than 90% of the stores back in business in May appeared in this year's 'highest opening day'. Qianmen Dangdang car for a consecutive week revenue to achieve a single day exceeded 10,000 yuan." Fei Xiaoning said.

"June 1" Qianmen will become a hot spot again

In all parties *** with the efforts of the regular theme of Qianmen marketing continues, many cultural card points are ready to meet the "June 1" children's day. Qianmen Street, the east side of the inner street of the Yang Fei opera studio, will launch the popularization of opera knowledge cultural experience tour project, arranged every day 6 games. The interactive miniature museum "Big City, Small Image", which focuses on the historical scenes of Beijing, will provide local tourists with Beijing history storytelling and DIY activities on June 1, which will be held on the same day. "During June 1, the Tianjie Group will also launch a "99 RMB Eat, Drink, Play and Shop at Qianmen" discount package. Spending 99 yuan, the public can ride a bell car, eat a Beijing snacks, play a miniature venues, get a map of the cultural museum, listen to a professional explanation.