The impact of the Internet on audiovisual publishing?

I. Impact of network technology

With the rapid development of communications, computers, networks and other high-tech, the whole world has stepped into the era of information technology. The generation, distribution, use and dissemination of information has become one of the main driving forces of economic growth, and the rapid transmission of text, images and other information on the network, compressed time and space, changing people's way of thinking, institutional environment and mode of life. According to the 19th Statistical Report on Internet Development in China by China Internet Network Information Center (CNNIC) on January 23, 2007, as of December 31, 2006, the number of Internet users in mainland China had reached 137 million, accounting for 10.5% of the total population in China, and among them, the number of broadband users had exceeded 100 million, reaching 104 million. After leapfrog development, China has surpassed the United States in terms of both network size and the number of Internet users, ranking first in the world, China has become the world's largest and fastest-growing telecommunications market, and China's information market has become the world's most promising information and communication market.

In the age of information technology, the wide application of high and new technology has made the traditional copyright undergo great changes, which not only deepens the connotation of copyright, but also broadens the extension of copyright, the subject of copyright expands, the object expands, and the content increases, and its original independence, creativity, and territorial characteristics also change, and its practicality, industrialization, and professionalism are combined with informationization and internationalization, which greatly accelerates its production and dissemination cycle. The combination of its practical, industrial and professional nature with informationization and internationalization has greatly accelerated the cycle of its production and dissemination. At the same time, this has also brought many new opportunities to the publishing industry and enhanced its competitiveness and competitive advantages. This is mainly reflected at two levels: First, new and high technologies have greatly improved the operation level of the traditional publishing industry. Digital technology is the carrier form of publications through the network to improve and enhance the way of marketing services, while the way of digital information sales and dissemination of works, has been and is accelerating the traditional publishing industry to produce a revolutionary impact. Secondly, on the one hand, digital technology has greatly expanded the market space of the publishing industry and has already gained considerable economic benefits; online publishing built on the basis of non-paper media has already formed new business models, product forms and business structures. On the other hand, digital technology and network technology have also brought great challenges and uncertainties to the copyright system, including the corresponding publishing industry. It can be said that such competition and challenges were unimaginable ten years ago.

The legal protection of copyright in the network environment and the research content of this paper

Writings, as a kind of information, especially writings with the creation and utilization of digital means, have changed the normative mechanism and balanced situation determined by the copyright law for more than a hundred years, expanded the objects and limitations of the right of copyright protection, expanded the ways and means of using the works, and brought about the simple and efficient means of reproduction, but also at the same time blurred the reasonable use of the copyright system. It has also blurred the boundaries between fair use and infringement of copyright, bringing a series of new legal problems to the traditional copyright protection.

This paper discusses the protection of copyright in the network environment and the impact of the process of informatization on the traditional publishing industry from the following aspects:

Part I: Overview of Copyright. This part mainly introduces the meaning of copyright in the network environment, analyzes its subject, object, content and its manifestation, and summarizes the characteristics of network copyright by comparing the differences between copyright in the network environment and traditional copyright.

The second part, the impact of the network on the publishing industry and copyright. As the expansion of copyright in the network environment makes the traditional publishing industry face challenges, this part analyzes the expansion of copyright in the network environment, the survival of the traditional publishing industry in the network environment, and the coping strategies.

The third part, the legal protection means of copyright protection in the network environment, and the traditional publishing industry's legal protection means of their own rights. The legal protection of network copyright is an effective barrier that we must establish. In the legislation, the determination of the court of jurisdiction for network copyright infringement cases and the definition of compensation standards should be further improved. Finally, we should establish a complete legal system for the protection of network copyright, the author puts forward the idea of legislation in order to throw a brick to attract jade.