In this self-media era, how should blogs transform?

Blogs should write in-depth articles, which is the only way out and the only competitiveness of blogs.

Why is it that the way out for blogs is to write in-depth articles?

Let's first look at where the traffic has gone.

Live broadcast platform consumes 30% of traffic, short video consumes 30% of traffic, short message consumes 30%, and 10% of traffic belongs to blogs.

The disadvantage of 1. live broadcast platform is that it cannot express complex ideas. I can read all the cuisines of the Manchu-Han banquet in five minutes, so I won't go to see the process of Sichuan-style fried pork. The biggest disadvantage of the live broadcast platform is that the information read by 1 hour is not as good as that read in five minutes.

2. Short videos are almost used to be funny, funny and funny.

3. Micro-information is too concise to express deep thoughts, and it is a technical tool to circle powder.

4. Since the media, although the media is interested in the push algorithm, the media will always be the media. The biggest feature of the media is that even if your interest is food, you will still push a lot of A-share news after the stock market crash.

The news push mode from the media is not an individual, but a group of people. As long as the group is interested, it will give priority to pushing. The end of this tragedy is that the news I want to see is always led by the hot news of public opinion.

Although the media quickly circled the traffic, the content was repeated too much, the exposure rate of negative news was too high, and the hot public opinion was too biased towards humanity. Eventually, individuals would flee because they could not get a creative sense of existence.