How the seventh-generation Elantra, which incorporates the brand's logo into its taillights, has become Hyundai's "kingpin."

World debut in Hollywood, Los Angeles, USA. Yes, this is not a listing, but the Elantra model brand's thirtieth anniversary celebration, in this debut, the seventh-generation Elantra brought us too many changes, although and the previous generation of the model is only five years later, but in this sub-show Elantra show us surprises, it is more like in the spirit of the time house "practice" for five years. The Elantra has been in the mental time house for five years.

This year marks the 30th anniversary of the Elantra's birth, and over the past 30 years, the Elantra has come out with its own innovative path, becoming one of Hyundai's most successful models by taking the world by storm in nearly 180 countries and winning the recognition of nearly 14 million users.

The former Elantra

Speaking of the Elantra, it seems that many people are not very familiar with the side of a friend driving a Hyundai Pilot and even said: What kind of car is this, are the seventh generation? How come I've never heard of it?

It just so happened that I was watching the online launch because the network wasn't strong enough, which gave me the opportunity to tell my friend about the history of the Elantra. Since its debut in 1990, the Elantra has sold more than 13.8 million units worldwide over the past 30 years, making it a global best-seller for Hyundai. And since its introduction into China in 2003, the Elantra, including the Hyundai, Rondo and Link, all belong to the "Elantra" family.

At the world premiere of the seventh-generation Elantra, Jose Munoz, global chief operating officer of Hyundai Motor Company and president and chief executive officer of Hyundai Motor America, talked about the brand's vision and the history of the Elantra. Jose Munoz said that Hyundai's brand vision is "Progress with People", which is dedicated to connecting people with quality time, freeing them from the daily grind and allowing them to focus on the things that really matter. It is this vision that has propelled Hyundai to become a global automotive leader in mobility, electrification, and advanced technology, and its products for enjoyable mobility, easy living, getting away from the hustle and bustle, and enjoying gatherings, have gained wide recognition from consumers around the world. So how does today's Elantra continue this set of visions and expectations?

Now give us how much shock

Parametric dynamics, this is Hyundai Motor Group Executive Vice President and Chief Design Officer Luc?Donckerwolke is so said: through unconventional body lines and break the conventional thinking of automotive design appearance to show a new design aesthetic. What makes the seventh generation Elantra so special is that its surfaces look as perfect as geometric crystal dividing surfaces, which is sure to win the hearts of the younger generation.

At the launch event, the Elantra gave us a look that really appealed to our young consumers. The seventh-generation Elantra's "parametric" design features a jeweled front lip, a wide cascading grille, and headlights that form an integrated structure. At the rear of the body, we can also see its "H-shaped taillights" to form the H-shaped logo of modern flight, as a seventh-generation Elantra released on the 30th anniversary of the brand's significance to the model.

What's in store for the future

So in the all-important smart tech section, Hyundai is also showing us how to combine the future with the traditions of today. What does it mean for a car to be traditional? The Smartstream range of 1.2T and 1.6T turbocharged gasoline engines in the Elantra tells us about the innovative development of tradition today. The new engines are equipped with CVVD Continuously Variable Valve Timing technology, which will improve performance by 4%, while efficiency can be increased by 5%, while emissions are reduced by 12%. What about the future? Hyundai has applied technological innovations to launch the seventh-generation Elantra Fuel Edition along with the reintroduction of the first-ever Elantra Hybrid, bringing users a more efficient and environmentally friendly traveling experience.

"The seventh-generation Elantra makes bold innovations with cutting-edge design and advanced technology to bring it back to its sporty nature. We are confident that the seventh-generation Elantra will achieve this goal." Jose?Munoz said.

Meanwhile, the seventh-generation Elantra is the second model developed and manufactured based on the internationally leading i-GMP platform, which realizes comprehensive upgrades in terms of collision safety, ride sensation, noise and vibration, power and fuel consumption rate, etc. Its unique exterior design, advanced intelligent technology, and highly efficient and environmentally friendly powertrain will bring China's compact sedan market a higher standard and a more user-friendly The product will bring a higher standard and more suitable for users' needs to China's compact car market.

Finally

It is reported that the Elantra is initially planned to enter the Chinese market in the third quarter of 2020, then as a breakthrough model, no matter from the point of view of the design, performance or the application of advanced technology, the standard of the seventh generation Elantra has been greatly improved, representing a new level of the compact sedan market, and providing better choices for the global consumers.

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