Traditional luxury brands and new forces of making cars: who is the front wave and who is the back wave?

On May 4th, Youth Day, a popular video "After the Waves" was released. He Bing, a famous film and television actor over half a century old, gave a passionate speech, which broke through 10 million audiences in one day, and many people burst into tears. The phrase "there is fire in the heart and light in the eyes" has ignited countless young hearts. In the automobile industry, when new forces such as Tesla, Weilai, Weimar and Tucki appeared, they were named "the last wave". Traditional luxury car companies such as BMW, Mercedes-Benz and Audi conform to the general trend. Instead of trying new energy sources like water, they chose to enter the market strongly. We can't help asking: Who is Qianlang? Who is Houlang?

The trend of the times, the road to new energy is imperative.

Because of the energy strategy, the field of new energy vehicles has become the key direction of the future development of the global automobile industry. From the policy point of view, China began to encourage and promote the development of new energy vehicles on a large scale in 2009. From 2065438+07 to 2020, the compound growth rate of new energy vehicles in China will be around 40%, and the development goal of 5 million new energy vehicles in 2020 will be achieved.

The EU is even more radical. The released plan shows that from 2030, cars powered by gasoline and diesel will be banned from entering the EU to reduce carbon dioxide emissions, and only new zero-emission vehicles will be allowed to enter the EU.

In the United States, although the Trump administration recently reduced the annual improvement rate of automobile fuel efficiency to 1.5%, the Obama administration promulgated the standard in 20 12, and the automobile fuel efficiency will be improved by about 5% every year.

In Japan, because of the scarcity of energy, its technology of "energy saving and environmental protection" has long been world-renowned. The Kyoto Protocol issued by 1997 shows Japan's determination to save energy and reduce emissions.

The back wave of automobile manufacturing is the front wave of new energy vehicles.

In July 2003 1, Tesla was founded. Five years later, the first model Tesla Roadster went on the market, and the price was 1 1 ten thousand dollars. After overcoming many difficulties, Tesla was listed on NASDAQ, became an independent manufacturer of pure electric vehicles listed in the United States at that time, and became a pioneer of new forces in building cars. 20 13 in the first quarter, Tesla Model S defeated traditional luxury cars such as Mercedes-benz and BMW and won the luxury car sales champion in north America (more than 70,000 us dollars). Since then, Tesla has become the king in the field of electric luxury cars.

In the field of electric luxury cars in China, there must be the name of Weilai Automobile. In 20 14, Li Bin founded Weilai Automobile, and at the end of 20 17, the first pure electric vehicle, ES8, was launched at a price of 448,000 yuan. Some people say that Weilai imitates Tesla to a great extent, positioning Weilai's consumers in middle-and high-income groups. In 2065, the sales volume in ES8 reached 1 1348, in 2065, 438+0348, 8 169, in 2065, 438+09 and Weilai 20/. Then, Li, whose first electric car cost 328,000 yuan, pioneered a new road with the extended-range power system. The recently listed Xpeng Motors P7 has entered the ranks of high-end electric vehicles, with a starting price of 229,900 yuan. BYD Han, a subsidiary of BYD Auto, an old new energy automobile company, will also be listed this year, with an estimated starting price of 290,000 yuan.

The front wave of automobile manufacturing, but not the back wave of new energy field.

Facing the fierce global luxury electric vehicle market, traditional luxury brands such as Mercedes-Benz, BMW, Audi, Lexus, Porsche, etc. We have been involved in the field of new energy for a long time, but in the face of the wave of comprehensive electrification, these powerful luxury brands are certainly unwilling to lag behind and have launched heavy plans.

For example, in 2008, BMW introduced the first pure electric car BMW i3. By the end of 20 19, the sales volume of BMW electric vehicles was 500,000, and the China market exceeded 50,000. It is planned that by the end of 2002 1, global new energy vehicles will be delivered110,000 vehicles. BMW plans to expand its new energy product line to 25 models by 2025, half of which are pure electric vehicles. As the brand flagship of BMW, BMW's next-generation BMW 7 Series will provide hybrid and pure electric vehicles. A few days ago, BMW Group also announced its multi-route "go hand in hand" strategy of new energy technology, and will launch the next generation of hydrogen fuel cell electric drive technology in 2022, which will be mass-produced on a small scale.

Look at Audi, which announced the company's future new energy product planning on 20 18, and plans to provide electric vehicle selection for its various models before the end of 2020. By 2025, there will be no less than 30 pure electric vehicles and hybrid vehicles, and the sales volume of electric vehicles is expected to reach 40%. Audi's first pure electric vehicle, e-tron, has been listed overseas and will be made in China soon.

Daimler Group said at its annual press conference in February that it will rely on carbon-neutral travel and continuous digital layout in the future, among which EQA\EQV pure electric vehicles and more than 20 hybrid vehicles will be listed in 2020, so as to quadruple the market share of new energy vehicles and more than double the sales of 48V vehicles.

The trend of electrification is unstoppable, and even a few ultra-luxury brands have stood at the forefront of electrification. Rolls-Royce, Ferrari, Bentley, Maserati, Aston Martin, etc. Timetables have been listed one after another, and even Rolls-Royce is paranoid, bluntly not involving hybrid models, and directly launching pure electric vehicles.

Answer the comments:

As far as traditional luxury brands and new forces are concerned, there is no absolute who is the front wave and who is the back wave. Traditional luxury brands have more reserves in economic and technical strength. They have already dabbled in the field of new energy, but when increasing the layout of new energy, it is definitely good news for those who pursue high-end new energy vehicles. As the saying goes, "if you don't advance, you will retreat." International giants with brand advantages and technical reserves absolutely understand this truth, so even elephants are still so decisive in their turn.

For Tesla, Weilai and other new car-making forces, they are young and full of vitality, and use powerful modern technology to build new energy vehicles with the longest battery life, the strongest power and the fastest charging speed in the automobile market. They are pioneers in the new era, leading the new energy boom and promoting the use of green cars by human beings.

Let's end with a white sentence: let's "wave" together, whether it's the front wave or the back wave!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.