What do online advertisements include?

Question 1: What are the forms of online advertising? There are many forms of advertising network, such as e-mail, banner advertisement, text link, spot advertisement, video advertisement and so on. With the continuous development of science and technology, online advertising forms are constantly updated, and many new online advertising forms have been added. Advertising network gives you a detailed introduction: 1, banner advertising (including banners, buttons, banners, vertical edges, huge, etc. Screen advertising is an image file established in GIF, JPG, Flash and other formats, which is mostly used to express the advertising content in web pages. At the same time, it can be made interactive by using languages such as Java and enhanced by plug-in tools such as Shockwave. 2, text link advertising Text link advertising is a row of text as an advertisement, click to enter the corresponding advertising page. This is a form of online advertising that has the least interference to visitors, but is more effective. Sometimes, the simplest form of advertising works best. 3. E-mail advertising E-mail advertising has the characteristics of strong pertinence (unless you spam at will), low cost and unlimited advertising content. In particular, it has the characteristics of strong pertinence, and can send specific advertisements for specific people. The form of online advertising is beyond the reach of other online advertising methods. 4. Sponsored advertisements are various, which give advertisers more choices than traditional online advertisements. 5. The combination of advertising and content The combination of advertising and content can be said to be a kind of sponsored advertising. On the surface, they are more like content on a web page than advertisements. In the traditional print media, this kind of advertisement will be clearly marked, pointing out that it is an advertisement, but there is usually no clear boundary on the webpage. 6. Insert an advertisement (pop-up advertisement) Visitors will be forced to insert an advertisement page or pop up an advertisement window when they request to log in to a webpage. They are a bit like TV commercials, interrupting normal programs and forcing them to watch them. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is different, including static and full dynamic. The browser can stop watching advertisements by closing the window (TV advertisements can't), but it will appear without warning and will definitely be seen by the audience. 7. Rich media generally refers to online advertisements with complex visual effects and interactive functions written by browser plug-ins or other scripting languages and Java languages. Whether these effects are effective or not depends on the server-side settings of the website on the one hand, and whether the visitor's browser can view them on the other. Generally speaking, RichMedia can show more and more exciting advertising content. 8. Other new advertisements: video advertisements, roadshow advertisements, huge continuous broadcast advertisements, page-turning advertisements of inkjet printers, congratulations advertisements, etc. 9. Through EDMSOFT and EDMSYS, EDM direct investment provides targeted advertisements and promotional content that the other party is interested in or needs, as well as distributes gifts and questionnaires to get feedback from target customers in time. 10, targeted advertising can find accurate audience groups for customers according to demographic characteristics and specific audiences such as age, gender and browsing habits.

Question 2: What are the types of online advertisements? There are many forms of online advertising, and there are also many ways to divide it. There are many forms of advertising networks, such as e-mail, banner advertisements, text links, live advertisements, video advertisements and so on. The following is a brief introduction to the one-meter interaction:

1, banner advertisement (including banner, button, banner, vertical edge, giant, etc. )

Screen advertisement is an image file established in GIF, JPG, Flash and other formats. When an advertisement is located on a web page, it is mainly used to express the content of the advertisement. At the same time, Java and other plug-in tools can be used to make it interactive and enhance its expressive force.

2. Text link advertising

A text link advertisement takes a line of text as an advertisement, and you can click it to enter the corresponding advertisement page. Search engine marketing advertising is one of them.

3, e-mail advertising

E-mail advertising has the characteristics of strong pertinence (unless you spam at will), low cost and unlimited advertising content. In particular, it has the characteristics of strong pertinence, and can send specific advertisements for specific people. The form of online advertising is beyond the reach of other online advertising methods.

4. Advertisements sponsored by sponsors

Variety shows give advertisers more choices than traditional online advertisements.

5. Inserted ads (pop-up ads)

When visitors request to log on to a web page, they are forced to insert an advertisement page or pop up an advertisement window. They are a bit like TV commercials, interrupting normal programs and forcing them to watch them. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is different, including static and full dynamic. The browser can stop watching advertisements by closing the window (TV advertisements can't), but it will appear without warning and will definitely be seen by the audience.

7. Rich media

Generally speaking, it refers to online advertisements with complex visual effects and interactive functions written by browser plug-ins or other scripting languages and Java languages. Whether these effects are effective or not depends on the server-side settings of the website on the one hand, and whether the visitor's browser can view them on the other. Generally speaking, RichMedia can show more and more exciting advertising content.

9.EDM direct investment

Through EDMSOFT and EDMSYS, targeted advertisements and promotional contents that the other party is interested in or needs, as well as gifts and questionnaires, can get feedback from target customers in time.

10, targeted advertising

According to the demographic characteristics, advertisements can be placed for specified audiences such as age, gender and browsing habits. In order to find a precise audience for customers. At present, accurate advertising based on DSP is the mainstay.

Question 3: What are the types of online advertisements (including pictures)? For example, the home button (just like the picture advertisement on Sina's homepage), the channel page, the content page, or the Thunder download page and so on.

2 text chain.

3 client advertisements-such as Tencent, msn dialogue window and software advertisements.

Pop-up advertisements, such as flash that pops up after opening Thunder (forced pop-up).

5 streaming media advertising. Video advertisements popped up on Sina, Youku and other websites are generally more expensive, mainly cars.

6 forum top posts, ordinary posts. At the top of the forum, publish advertising content in the form of posts. The value is not as high as above.

7 soft text. It is equivalent to a public relations draft. The seemingly ordinary post was actually sent by the gunman.

The advertisement is embedded with eight words. Titan24, open an article, the keyword in the article is set to connection, and an advertisement box will pop up when the mouse slides over.

The above is a formal division. From the form of charging, it can also be divided into cpm, cps, cpa and cpc.

Cpm charges according to pv number, cps charges according to user consumption amount, cpa charges according to user registration effect, and cpc charges according to user clicks.

I hope this helps.

Question 4: What are the types of online advertisements? The types of online advertisements are:

1) banner advertisement

2) Button advertisement

3) Insert an advertisement

4) Mobile advertising

5) Homepage advertisement

Huge advertisement

7) Classified advertisements

8) List classified advertisements

9) Electronic magazine advertisements

10) news advertisement

Question 5: What are the main businesses of Baidu's online advertising? Search engine marketing

Keywords procurement, bidding ranking

Associated advertisement

Jingzhun advertisement

Baidu post bar

Baidu Knows

Baidu MP3

Baidu Aladdin

Question 6: What are the characteristics of online advertising? 1. Strong interactivity is the biggest feature of the network itself. The network is different from the one-way communication of traditional media information, but the two-way interactive communication of information. Users can get information that they think is useful, and manufacturers can get feedback from consumers at any time. From the perspective of marketing communication, online interactive advertising has two basic characteristics: one is to publish information to meet individual needs, and the other is that advertisers can choose information freely. It is different from advertisements appearing in traditional media. Interactive advertising allows different audiences to choose different advertising information, thus meeting the individual's demand for information. 2. The spread of widely spread online advertisements is not limited by time and space. It spreads advertising information all over the world through the Internet, creating a brand-new online communication and interaction platform on the earth where human beings live. As long as you have the conditions to browse online, anyone can open a business anytime and anywhere and read online advertising information anytime and anywhere. This is unmatched by traditional media. 3. The audience of targeted online advertising is the youngest, most energetic, most educated and most purchasing power group. Online advertising can be the potential consumers that advertisers and target consumers directly face and are most likely to buy. 4. It is difficult for traditional media to accurately count the target audience of advertising information when publishing advertisements, but on the Internet, through authoritative and fair access to the statistical system, we can accurately count the contact amount of each advertising information, understand the time and geographical distribution of heavy contact with advertising information, and lay a solid foundation for advertisers to scientifically evaluate the advertising effect. 5. Flexible advertising and low cost. Internet advertising is a real-time, flexible and low-cost advertising form. Advertising is difficult to change after it is published in traditional media, and the cost will be high. On the internet, after the advertisement is released and broadcast, it is convenient to change the advertising content in time according to the changes of the market and the adjustment of marketing strategy, so that the advertising activities can serve the marketing strategy in time and effectively. 6. The carriers of various forms and effective online advertisements are basically multimedia and hypertext files, so that the audience can know more about the commodity information they are interested in and let consumers experience the goods and services personally. This multi-sensory information is conveyed in the form of pictures, words, sounds and images, so that the target audience can personally feel the goods and services, and order, trade and settle accounts through the Internet, which greatly enhances the effect of online advertising. The limitation of online advertising is that the communication effect is worse than that of TV, and the development of online advertising needs the development of local science and technology. Type: Banner: a picture showing the content of a merchant's advertisement, which is placed on the advertiser's page and is the most basic advertising form in Internet advertising. Its size is 468*60 pixels, which is 234*30 pixels. Generally, it is an image file in GIF format, which can use static graphics or be spliced into animated images from multiple frames. In addition to the common GIF format, emerging rich media banners can also give banners stronger expressive force and interactive content, but generally need the support of browser plug-ins used by users. Banner is generally translated into banner advertisements, banner advertisements and so on. Logo advertisement: it is usually used to promote a merchant's trademark or specific logo, and its size is generally120 * 60,88 * 31pixel. Because the size is smaller than banner advertisement, it is flexible in location, easy to put in and relatively low in cost. Button advertisement: an advertising form evolved from banner advertisement, which is smaller than the graphic size of banner advertisement. There are 120*60, 120* 180, 80*40, 40*20 pixels and other dimensions. It can be placed anywhere on the web page more flexibly. Mobile icon: a kind of flying button advertisement, which can design the flight trajectory according to the requirements of advertisers and the characteristics of the web page itself, thus improving the exposure of the advertisement. Picture-in-picture advertisement: Picture-in-picture advertisement exists on the last page of all non-picture news in a certain kind of news, and will link to the website tailored for customers' needs. Greatly improve the hit rate of advertisements. It can be quite attractive on the inner page, and with the dynamic and sound effects of Flash, the click rate is higher than that of Banner. Textlink advertising: directly connect to the customer's advertising content page through the general short text link. Advertising ... >>

Question 7: What are the forms of online advertising? 1 picture advertisement. For example, the home button (just like the picture advertisement on Sina's homepage), the channel page, the content page, or the Thunder download page and so on.

2 text chain.

3 client advertisements-such as Tencent, msn dialogue window and software advertisements.

Pop-up advertisements, such as flash that pops up after opening Thunder (forced pop-up).

5 streaming media advertising. Video advertisements popped up on Sina, Youku and other websites are generally more expensive, mainly cars.

6 forum top posts, ordinary posts. At the top of the forum, publish advertising content in the form of posts. The value is not as high as above.

7 soft text. It is equivalent to a public relations draft. The seemingly ordinary post was actually sent by the gunman.

The advertisement is embedded with eight words. Titan24, open an article, the keyword in the article is set to connection, and an advertisement box will pop up when the mouse slides over.

The above is a formal division. From the form of charging, it can also be divided into cpm, cps, cpa and cpc.

Cpm charges according to pv number, cps charges according to user consumption amount, cpa charges according to user registration effect, and cpc charges according to user clicks.

I hope this helps.

Question 8: What are the elements of online advertising design? Network advertising design

Xidan mingzhu building northeast corner advertisement space

We have mastered the elements of online advertising design.

In this way, advertising planning has a corresponding regional color. Unless new markets are opened up, advertising plans are always subordinate to marketing plans. For online advertising planning, besides the influence of enterprise marketing planning, the popularity of the network itself is also a strong regional factor. Without the network, it is unthinkable to realize online advertising. The consideration of local network promotion and netizen comparison is the specific link of regional factors of online advertising. In the regional planning of online advertising, other factors related to the region, such as the religious and cultural characteristics of the region, should also be considered.

The popularity of similar advertisements, the recognition rate and market share of similar products, the characteristics of buyers, purchasing motives, purchasing psychology, the company's recognition of this region, the recognition of this place for this enterprise, the sales volume that can be provided locally, the income and living standards of local residents, potential competitors, etc. These factors are indirect factors related to the region. For online advertising planning, these factors must not be ignored when formulating every specific planning detail. Determine the goal of online advertising:

Another substantive factor is the advertising target. In online advertising, the audience is mainly netizens, but there are also indirect advertising targets. For example, the spread of netizens can affect the purchase behavior of some people around them, who can be called the second object and will also form the third and fourth multi-layer advertising targets. Therefore, in planning, the advertising target should not be limited to netizens. Of course, the planning of netizens is the first condition to win multiple goals.

As the advertising target, netizens are the target market established by enterprises in marketing and the potential customers of products. It is the human factor of enterprise marketing and the result of market segmentation. A clear advertising target is online advertising, and it is also the primary work of other advertisements. Only by determining the advertising target can we formulate targeted advertisements that attract the attention of these people, distract their purchasing desire and promote their purchasing behavior. It is not easy for advertising planners to find accurate advertising targets. Not all netizens are advertising targets. It is necessary to carefully study the market, make careful arrangements and careful division, in order to basically determine the advertising objectives.

When enterprises advertise, advertising planners should carefully study the market when designing an advertisement, so as to accurately grasp the advertising objectives. Only market segmentation can determine the accurate advertising target, rather than the fuzziness, virtualization and generalization of the target that often appears in advertising target planning. Many manufacturers and advertisers always idealize that everyone is the buyer of their products, which is a typical virtualization and generalization mistake. There is no public, there is only a certain similar group composed of a certain person in life, but there is no public. Determining an object as mass is a kind of fuzziness and virtuality.

Another noteworthy problem in advertising target planning is that the research on the target is not detailed enough, and the consumption focus of the advertising target can't be found at all, so we make great efforts on some seemingly important issues that have nothing to do with reality. This is often a fatal factor that affects the overall effect of an advertisement, but it is often ignored. More advertising planners are willing to work hard on design, conception, pattern and color, but not enough on the back articles that are very important to reality.

There are many indicators to describe advertising objectives. For example: gender, age, culture, income, interest, occupation, etc. People of different sexes have different needs and preferences, especially in luxury consumption other than daily necessities. If the product itself is gender-colored, it is very important to judge the gender ratio of netizens. Age is also a factor. Young people, especially unmarried people, are more concerned about how to make themselves more perfect and romantic. They often spend a lot of money on clothes, cosmetics and other commodities, while married people are much more practical and pay more attention to practical problems such as childbirth, family decoration and diet. If your product is household appliances, you should choose older netizens. & gt& gt& gt More online topics will also show the differences in income, interests and occupations of netizens of the same age. Income is the primary factor that determines consumption, and different income levels often have different consumption structures. The planning of netizens' income level is mainly based on the information obtained in the advertising information investigation stage, which forms a clear impression in the planner's mind and accurately divides the income proportion and crowd of netizens ... >>

Question 9: What are the common forms of online advertising? Common forms of online advertising:

First, banner advertising

Screen advertisement is an image file established in GIF, JPG and other formats, which is located in a web page and is mostly used to express advertising content. At the same time, Javascript and other languages can be used to make it interactive, and plug-in tools such as Shockwave can be used to enhance expressiveness.

Second, link advertising.

Text link advertising is the most effective online advertising form with the least interference to visitors. The whole online advertising industry is looking for new broadband advertising forms. Sometimes, the simplest advertising form with the least bandwidth is the best.

Third, mail advertising.

The survey shows that e-mail is the most commonly used internet tool for netizens. Less than 30% of netizens surf the Internet every day, but more than 70% of netizens use email every day. This is especially true for business managers.

E-mail advertising has the characteristics of strong pertinence (unless you spam at will), low cost and unlimited advertising content. In particular, it is highly targeted and can send specific advertisements to specific people, which is beyond the reach of other online advertising methods.

E-mail advertisements generally adopt text format or html format. Usually, the text format is adopted, that is, an advertising text is placed in the middle of a news email or an authorization email, or an UR can be set to link to the company homepage or a specific page of the advertiser and mention * * * products or services. Email advertisements in html format can insert pictures, which is no different from web advertisements. However, due to the incompatibility of many email systems, email advertisements in html format cannot be completely seen by everyone. Therefore, the simpler the email advertisement, the better, and the email advertisement in text format has the best compatibility.

Fourth, floating advertising.

Floating advertisement refers to the drifting advertisement floating on the homepage of the website or various sections, posts and other pages. It can be a picture or a flash. The home page and post page of each part can be independent advertising spaces. It can automatically adapt to the screen resolution, is not blocked by any web page elements, and can support multiple pictures floating at the same time.

This kind of advertisement is usually used to promote websites in major forums.

Floating ads are like ghosts that will never disappear. When browsing the web, they will always drift along the designed route. Floating advertisements with poor design routes will distract netizens' attention and affect normal browsing. What's more, the advertisement is placed at the entrance of the account login, and it can only be closed by clicking.

Verb (abbreviation for verb) special advertisement

1, video advertisement

TV advertisements provided by advertisers are directly converted into network formats, and play online is realized on designated pages.

2. Direct mail EDM

Also known as licensed email marketing, it is an extended version of business letters, which refers to publishing various promotional information such as enterprise products and activity information to target users through email.

3. Targeted advertising

According to the demographic characteristics, advertisements can be placed for specified audiences such as age, gender and browsing habits. In order to find a precise audience for customers.

4. Rich media

Rich media advertisements generally refer to online advertisements with complex visual effects and interactive functions made by using scripting language technologies such as FLASH, video and Javascript. The characteristics of rich media advertising are:

(1). Rich media advertisements are usually large in size, which can accommodate more advertising information through video or interactive content playback, and even allow the audience to know the details of the advertiser's enterprise and products without clicking on the advertiser's website;

(2) Rich media advertisements can realize relatively complex user interaction functions such as games, surveys and competitions through programming language design, and can build a communication platform between advertisers and audiences.

Question 10: What are the five elements of online advertising? Advertising elements mainly include: advertisers, advertising companies, advertising media, advertising audiences and advertising information. The functions of advertising mainly include social function, economic function and psychological function. I hope my answer is helpful to you.