How should the traditional retail industry be transformed?

One, redecorate the stores and upgrade the hardware facilities.

Traditional retailers are mostly in disrepair, coupled with a lack of daily maintenance, a lot of hardware facilities are old, presenting a dirty and poor image, while the new retail features happen to be new, and even has been close to intelligent, so the first step of the traditional retail transformation is to redecorate the facade, the introduction of modern shelves in line with the style of the store redesign, to create their own wind

Two, Upgrade the company's servers and build a complete database.

Many small and medium-sized enterprises have imperfect systems, serious data missing, management does not pay attention to data, favoring emotional management and other phenomena, followed by system upgrades to the company's server, build a complete database, so that the data can really do services for marketing. Data is called the assets of the enterprise by the new retail, the traditional retail only improve the database, the comprehensive analysis of the network big data, for the precise targeting of the target group and the high conversion rate of the traffic inside and outside the station has laid a solid foundation, through the platform of big data analysis function for consumers to provide accurate products and services for the enterprise to win greater benefits.

Third, the integration of online and offline

In the new retail box Ma Fresh Life, Super Species, Jingdong convenience are very good combination of online and offline, to give customers the experience of the same time also brings convenience, in the traditional retail Suning Appliances also opened the Suning E-shopping, RT-Mart combined with the Flying Niu network, to achieve the fusion of online and offline, to become the transformation of the more successful cases, but some retail supermarkets and not to be able to Do online order delivery, but at least you can do on the Internet or public number to do activities to publicize, which can also reduce the cost of publicity from the Post, but also enhance the effectiveness of publicity.

Four, improve the enterprise organizational structure and strengthen the process control

New retail have a complete set of personnel organizational structure, promotion mechanism and the workflow of each position, management is dependent on the system and the process, and most of the traditional retail is still stuck in the family business, humane management, the division of labor is not clear, the system is not clear stage, so that there are many drawbacks and loopholes in the process of management, which invariably increase the cost of management. Invisibly increase the management costs, but do not get the corresponding benefits.

Fifth, improve customer service

In addition to high-end atmospheric decoration and intelligent experience, service as a soft environmental experience, but also an indispensable tool for retailers, which is not a big gap between traditional and new retail.