Dessert store network business plan

Dessert store network business plan (Selected 5)

As society continues to progress, more and more places are exposed to business plan, business plan can help entrepreneurs to publicize to the outside world and obtain financing. How do we draw up a business plan? The following is my carefully organized dessert store network business plan (selected 5), for your reference and reference, I hope to help friends in need.

Dessert store network business plan 1

First, positioning:

General desserts are children like to eat, but I do not want to put the desserts market target on children, to let men and women young and old people like to eat desserts, desserts to be all diy handmade ready-to-eat to do sweet and not greasy, The desserts should be all diy handmade and ready to sell, and should be sweet but not greasy, not light in the mouth, and will be accompanied by their own blend of juices, to achieve nutritional comprehensiveness, delicious and delicious.

Second, investment analysis:

I have to plan the next thing in accordance with their own capital at hand, the initial capital is to have 200,000, dessert stores can afford the rent range of 4,000 a month or less, and the environment should be in the downtown area, the rent is the best to pay once a month or three months to pay a.

It is a good idea for the dessert store to be in a good condition, but I don't think it's a good idea to pay the rent.

Third, decoration and design:

Since the location of the downtown, regardless of the size of the store, must be exquisite, because people's appetite is generally related to the environment. I personally prefer to stick some cartoons on the wall and so on, I can draw on the walls of the store to stick some of the store's signature diy desserts, juices and the like, and attached to a detailed introduction, (eg: dessert practice, taste ......) for guests to refer to. At first, if the store is small for the sake of the guests can not supply rest down to taste our desserts, it does not matter, you can buy desserts in the guests to give a diy hand-made cute little doll as compensation, and explain the reason to the guests. When the business is bigger, we will slowly expand the store to welcome more new and old customers.

Four, business varieties:

Main: a variety of nutritious desserts, a variety of different flavors of ice cream, fruit juice, milk tea.

V. Business characteristics:

The store's biggest feature is that all the desserts, juices, milk tea, ice cream ...... are all the store's professional staff diy ready to sell. And desserts are in accordance with national nutritional standards to produce, like many girls like to eat desserts, but is very afraid of fat, they regard desserts as a beast of prey, but we Kaka foam diy desserts are not the same, we have our own brand, each of our desserts are after the identification of the nutritionist, only with the national nutritional standards of desserts, we will market the listing

Six business methods

The most important feature of the shop is that all the desserts, juices, milk tea, ice cream are all diy by our professional staff to sell. Sixth, the way of operation :

(1) in just opened the store during the first advertisement, tell the majority of customers we Kaka foam dessert store in the promotional activities, where the purchase of any of the same desserts are 20% off, only to advertise a good job, only then there will be more people know our Kaka foam desserts.

(2) the implementation of the membership card system, in our store to buy 100 yuan or points have reached 200 points can be free to do a membership card, members in major festivals in the activities of the period can enjoy 75% discount, buy 50 yuan to send a self-adjusting juice or to receive a beautiful trinkets.

(3) each time we produce new flavors of desserts will not be taken out directly to sell, but first free tasting activities for the majority of customers to taste, and let each tasting customer to leave the new desserts on the opinion of the new desserts, whether or not they like the new desserts ...... a series of questions, such as the majority of customer opinions after statistics we store! The new desserts will be officially listed in the decision.

dessert store network business plan 2

A dessert store profile

(1) the store hair belongs to the catering services industry, the name is "Ye Ji Hong Kong-style desserts", the scope of business for the Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, sorbet ice, sugar water, soup (dew) class, porridge, fruit juice, flavored dairy products, pudding, medicinal tonic stew, herbal tea turtle jelly class, traditional Chinese dim sum class.

(2) The store intends to open Beijing Normal University Zhuhai Haihua District, the inception of the period is a mid-range dessert store, the future intends to gradually expand operations.

(3) The store needs start-up capital of 100,000 yuan.

Second, the business objectives

Due to the geographic location in the Haihua Court dormitory area, where the competitiveness is very large, to meet the needs of the target consumers, can quickly cut into this market, our business philosophy can support the sky belonging to us. After analysis, we can develop this market. Specializing in desserts, adhere to the branding differentiation humanized business.

III. Market Analysis:

Strengths:

1. Low cost

2. Good location

3. Large population flow

4. Significant target customers

5. Good outlook

Weaknesses:

1. Large competition

2. Insufficient management experience

3.

3. Large changes in the number of customers

4. Insufficient funds

IV. Business mode:

1. Business hours: Monday to Friday: 10:00-22:00

Double holidays and legal holidays: 10:00-24:00

2. Main business:

(1) the sale of a variety of Hong Kong-style desserts, also including providing takeaway, students can place an order through the telephone network, and then delivered to the door.

(2) has been the sale of fruit desserts as the main, a variety of drinks as a supplement, including fruit juice, milk tea, fruit tea, and ice cream. At the same time with a variety of flavors of bread.

(3) Provide the latest newspapers, magazines, board games, card games and other party recreation games.

(4) Sunday night theme bar and host all kinds of activities to facilitate the organization of community gatherings.

3, the target group: to the surrounding students, school staff and their families.

V. Storefront design

(1) storefront storefront design: our dessert store is the use of the whole glass door with a rim handle, the windows use floor-to-ceiling glass, so that good translucent, able to give customers a comfortable feeling. In the door, window on the more conspicuous place to hang the store's unique dessert posters and drawings, play a role in increasing the appetite of guests.

(2) dessert store interior design

2.1 restaurant a *** about 35 square meters, *** set 20 seats, square table white single chair for orange, set up as a 2-person and 4-person table, the restaurant in the middle of the marble table, high chairs and marble table color coordination.

2.2 The walls use yellow color and paste different dessert patterns to enhance customers' appetite. The floor is made of non-slip tiles so that it is not easy to slip. The dining area uses incandescent lamps with colorful shades and soft lighting, which can make people's nerves relax and be soothed, thus pleasurable to dine.

2.3 The bar is divided into five areas: cashier area, hot drinks area, cold drinks area, juice area, shaved ice area.

(3) Detailed design

3.1 Paper towels, leaflets, mints, etc. are placed on the cash register.

3.2 Design a message board on the wall to facilitate customers to exchange friendships and opinions about the store.

3.3 Set up a fire extinguishing device in the store.

3.4 DVD amplifier background music under the cash register.

VI. Promotional Strategy

(1) The promotional strategy of a dessert store should be competition oriented. The restaurant must understand the competitors' 'situation, compare themselves with the difference between competitors' products and services, on the basis of which to develop specific promotional plans and programs, in the process of implementing the plan, through the promotion of the restaurant's unique products or business style, to set up a distinctive corporate image.

(2) promotional strategy in the publicity strategy to go low-cost, high-yield approach, printing promotional materials. Distributed in sections, the use of intensive strategy, while the use of advertising bulletin boards publicity, the use of Internet sites information flow advantage of publicity and highlight the image.

VII. Management team and company structure

1. Staff allocation

Store manager and cashier: 1

Scope of work responsibilities: responsible for the daily opening and closing of the store, the management of raw materials, the management of funds, the management of employees.

Dessert Processing: 4

Scope of work: responsible for the introduction of desserts, dessert processing.

Store miscellaneous and procurement: 1

Scope of work: responsible for the store's health cleaning, store daily supplies, raw materials procurement.

Part-time: 1 person

Scope of work: every Saturday and Sunday in the store is responsible for service.

2. Employee Recruitment

Recruitment of personnel:

Dessert processing and production: 2

Part-time: 1

2.1 Employment

The chain store needs all employees to the community open recruitment to recruit employees of learning, moral character, ability, experience, and physical fitness for the job and the work as a principle.

2.2 Trial

The probationary period of the new staff for 1-3 months, according to the employee's performance and ability to shorten and extend the probationary period, but the longest shall not exceed 6 months, the probationary qualified personnel and the store to sign a contract of employment, to become a full-fledged employee of our store.

2.3 Dismissal

Dismissal includes automatic resignation and termination of the labor contract of two kinds, the employee must automatically resign a week in advance to submit a written report to the store manager. Dessert store for work reasons dismissal of employees, must be half a month in advance to the dismissal of employees issued a written notice.

dessert store network business plan 3

First, entrepreneurial goals

business objectives: in xx Normal University xx College to establish the first professional dessert store - xx dessert store, the scope of business for the Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, ice cream shaved ice, sugar water, soup (dew) class, porridge, fruit juice, flavored dairy products, pudding, medicinal tonic stew, herbal tea turtle jelly class, traditional Chinese snacks, and so on.

Business purpose: sweet, healthy, fashion.

Second, the market and competitive analysis

Market introduction: xx Normal University xx College is a very young school, the establishment of the school has been only 2 years. At present, the school lacks a dessert store that can be systematically managed. And the xx dessert store proposed in this plan is to fill such a gap.

Market Competition Analysis: xx Normal University xx College is a young school, all the facilities on campus is being perfected, the lack of resources, the student consumer environment is even more worrying, the food problem needs to be solved. Our service tenet can overcome the above mentioned difficulties, can meet the needs of target consumers, can quickly cut into this market, our business philosophy can support the sky belongs to us. After analysis, we can open up this market. xx specializes in desserts, insisting on branding differentiation and humanization of the business. With the silent penetration method, the establishment and expansion of visibility and reputation, so that consumers from recognizing me to love me, buy me.

Target customers: Some people mistakenly believe that girls love sweets more than boys, which is actually a mistake. In fact, taste preferences are not gender-specific, many boys also love desserts. In order to maintain a slim figure or to lose weight, many girls tend to regard sweets as a scourge. And consumers are becoming more sensible these days. That's why XX is targeting the entire school population.

Third, the product and service characteristics

Raw materials professional, rest assured that more: xx and well-known brands of drinking water, dairy products, and other raw materials of the regional suppliers to establish a cooperative relationship, in the xx store hall in the ordering area and all kinds of promotional materials on the logo. From the point of view of raw material suppliers are trustworthy, to give customers a feeling that food safety can be guaranteed exactly.

Rich varieties, more choices: the taste of many people is difficult to adjust. xx to make dessert flavors as much as possible to adapt to various types of taste customers. The introduction of many styles of desserts can be selected by all types of customers.

Comprehensive nutrition, health more: xx business varieties in addition to ordinary ice desserts, want to start a business, looking for projects on the college entrepreneurship network, as well as in some parts of the south of China to teach for the popular medicinal dietary tonic stews, herbal teas, tortoise jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effects, indications, so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for girls who love beauty. Eat desserts and maintain a good figure not only does not conflict, but also through the dietary supplement to nourish the face.

Service standardization, more satisfaction: xx employees are divided into management, dessert processing and production, ordering cash register, store cleaning four categories. Separately with uniform clothing for operation and service. Employee requirements skills professional, service uniform use of Mandarin, the establishment of rigorous service management norms and complaints back to the mechanism, and strict supervision and management.

Four, site selection analysis

xx store set in the xx Normal University xx College cafeteria on the first floor of the east, can make full use of the cafeteria tables and chairs, to accommodate more customers.

V. Personnel and management

Personnel: xx each employee must be a professional, including ordering cashier and store cleaning staff, including everyone must be strictly trained to ensure that the normal work of the standard operation. Management personnel set up personnel management and business management personnel each of two, requiring undergraduate education, excellent professional quality and good practical ability; dessert processing and production personnel set up 2 formulators, processing operators 6, requiring college education, excellent professional quality and good practical ability; order cash register and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate.

Management Ideology: The premise of good scientific management is to determine and implement the correct and advanced management ideas. We will adopt a people-oriented, teamwork-oriented management ideas. Emphasis on personal development, respect for personal values, the functional departments coordinate and cooperate with each other to achieve the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.

Management philosophy

(1) Respect for the independent personality of the restaurant staff

(2) The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try their best to complete the tasks issued by the higher level.

(3) Mutual Supervision: Management supervises the work of the employees, while the employees can give their opinions or insights to their superiors.

(4) to create a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve work enthusiasm.

(5) fair treatment, equal treatment, each to the best of his ability to play talent.

Management team: Investment is a business of operating talents. We will build a management team with direct skills and experience in a variety of influential positions, and welcome all interested in seeking the development of this dessert store talent to join the dessert store.

Management system: establish a rigorous service management norms and complaint return mechanism, and strict supervision and management. Improve the staff code, assessment system and reward and punishment system.

Six, corporate image

Media advertising: consider television advertising or print media and other media, as the most practical channels of publicity, the survey confirmed that high-quality desserts through the exquisite television advertising or print media can establish a good brand image. Another special will be in the new students at the beginning of the school year, issued leaflets, set up publicity and receive advice.

Image endorsement: the production of cute xx mascot, cartoon modeling as the image of endorsement, from the cartoon modeling to reflect the sweet, healthy, stylish business purposes.

Store layout: xx store to do clean and bright, bright windows. Penetration of good sweet, healthy, fashionable corporate culture. According to different dessert varieties, the use of various types of special dishes. The dishes are elegant and elegant, so that customers can look at the tableware to produce a comfortable feeling.

Seven, promotional decisions

Food manual: the development of xx healthy fashion food manual. It introduces famous snacks from various regions of China, the latest gourmet desserts, and the latest recipes for health and beauty remedies. This manual is revised once a year and placed in the store hall for customers to read.

Holiday activities: In the New Year, Dragon Boat Festival, Mid-Autumn Festival and Western Christmas, Valentine's Day and other major festivals, on campus or outside the store to organize open-air themed activities, aimed at enhancing the consumer's impression of xx products. The activities are organized through the distribution of express loose-leaf advertisements, product knowledge quizzes, and small-scale performances, with corresponding rewards given to participants. The prizes include small gifts with xx cartoon designs, coupons and tasting coupons for the latest products, and each event costs about 1,000 to 2,000 yuan.

Wishing Tree: The store set up two wishing trees, consumption can get a wishing card. You can hang a written wishing card on the tree, and on the first Sunday of every month, the store staff will collect the wishing cards and pick out the ones that cost less than 300 RMB for the realization process by lottery to help customers realize their wishes.

The store is always equipped with a variety of small gifts, such as xx cartoon modeling balloons, cards and so on. One-time consumption of 60 yuan of customers can be given a cartoon card, accumulating a set of three can be given a 6-inch ice cream cake. Customers can also buy discount cards, each card is priced at 9 yuan, the card holder can permanently enjoy the purchase of the store in addition to new products and specials in addition to any other goods 8. 20% discount. With superior quality and flexible promotional tools to win a stable customer base.

VIII. Financial Requirements and Applications

Opening Costs

Equipment such as tables, chairs, bowls and spoons, kitchen utensils, sterilizers, etc.

Prepaid rent, decoration

Raw materials

The above items will be handed over to the professionals to evaluate the budget on behalf of the company.

Nine, xx development

According to the strength of the enterprise, xx to xx Normal University xx College of the market as a starting point, looking at xx five colleges and universities in the market. Specifically divided into the following three steps:

1. Based on the xx Normal University xx College market, occupy a certain share

Fill in the gaps in the market of the xx Normal University xx College, the enterprise to do a professional, standardized, and steadily develop.

2. Occupy the market of XX Normal University XX College and establish a chain mechanism

After the corporate image is accepted and started to love, open a chain store in five colleges and universities in XX according to the demand. Learning business management experience in the actual operation.

3. Toward the xx market, open the franchise

In the xx market can get good control, normal operation, with a certain amount of liquid capital, visibility in the region, to master a certain market operation system theory and operational experience, apply for independent intellectual property rights of the product, after the expansion of the chain stores in the xx city, open the franchise operation.

dessert store network business plan 4

A summary of the plan

1, we need to open a dessert store with a variety of desserts. The desserts in this dessert store will be loved by the market.

2, these desserts are aimed at the distribution of customer groups of all ages, from children to the elderly will love a variety of new desserts.

3, in the current dessert industry, there are a lot of desserts, but are generally facing the customer base are young women, the lack of a class of dessert stores to face the entire population, and the general dessert store in the desserts are almost the same, very few new ideas. So there are few dessert stores of this type in the market.

4, I currently have the capital is its own dessert industry has a very in-depth understanding and knowledge, and know how to develop new desserts and attract more customers. Secondly, we can recruit professional talents to develop desserts to carry out rational research and development.

5, a new dessert launched, will naturally attract a certain customer base, and then slowly develop a variety of new desserts, from less to more, to make more and more belonging to the store characteristics of desserts, in the dessert industry to make their own characteristics.

Second, the business description

We are entering the dessert industry. The target customer is the general public. Some people mistakenly believe that women love sweets more than men, which is actually a mistake. In fact, there is no gender difference in taste preferences, and many men also love desserts. Many young women tend to regard sweets as a beast in order to maintain a slim figure or to lose weight. And nowadays, consumers are becoming more and more sensible, so the target customers of the dessert store is not only young women, but also for the status of each, each taste, each age level of customers, the public business.

First to sell the products already existed mainly in the first bucket of money, when the recruitment of researchers to develop new types of desserts, the creation of the store features.

Three, product description

Our dessert store business scope for the Chinese and Western desserts. Varieties include Hong Kong fruit desserts, sago, double-skinned milk, sesame paste, bean curd, cold noodles, herbal tea, ice cream, ice cream cookies, ice cream, ice cream, ice cream, ice cream, ice cream, jelly (dew), flavored dairy products, tortoise jelly, sorbet, ice cream, ice cream, sugar water, congee, fruit juices, pudding, medicinal dietary tonic stews, traditional Chinese snacks, and so on.

Four, raw materials professional, rest assured that more

The dessert store with well-known brands of drinking water, dairy products and other raw materials of regional suppliers to establish a cooperative relationship, in the dessert store in the ordering area and all kinds of promotional materials on the logo. From the point of view of the trustworthiness of the raw material suppliers, it gives customers a feeling that food safety can be guaranteed with certainty.

Fifth, variety, more choices

Many people are difficult to taste. The dessert store as much as possible to make dessert flavors to adapt to all age levels, all kinds of taste people. The introduction of many styles of desserts available to all types of customers to choose from.

Six, comprehensive nutrition, health more

Dessert store business varieties in addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicinal tonic stew class, herbal tea, turtle jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effects, indications, etc., so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for young ladies who love beauty. Eat desserts and maintain a good figure not only does not conflict, but also through dietary supplements to nourish the face.

dessert store network business plan 5

dessert has always been the favorite of the girls, especially nowadays, young people want to start a business for the big projects do not have sufficient financial support, and for small business projects like dessert store, for the entrepreneurial capital of young people, especially college graduates is extremely suitable, so there are more and more people into the dessert store, then a qualified business plan can be said to be half of the success.

First, the market competition analysis

xx College is a young school, all the facilities on campus is in the process of being improved, the resources are scarce, the student consumption environment is more worrying, the food problem needs to be solved. Our service tenet can overcome the above mentioned difficulties, can meet the needs of the target consumers, can quickly cut into this market, our business philosophy can support the sky belongs to us. After analyzing, we can open up this market. Heart sweet professional business desserts, adhere to the brand differentiation humanized business. With the silent penetration method, to establish and expand the visibility and reputation, so that consumers from know me to love me, buy me.

Second, the price variety

Open dessert store to have perseverance, it is impossible to bite into fat. Price, it is best to adapt to the popular price, the price of each bowl of dessert is about between xx yuan, with or without pastries, eggs, cakes by the customer's own decision, do not engage in pulling together, otherwise it is easy to cause dissatisfaction. Variety, do not be greedy, if you are a person both as the boss and as a fellow, then seven or eight varieties are enough to keep you busy. If there is a person to help collect money, do chores, then a dozen varieties have been enough. If there are three or four helpers, then there should be more than x varieties.

Third, business strategy

Cheap, variety is important, but more critical or flavor. Any industry related to food, pay attention to the customer's taste, the best way to attract repeat customers is to have their own special flavor. Sometimes the dessert will be sold out of cooking once again, the owner must first taste the original flavor has been lost, if the taste is not good, simply pour, so as not to sell bad signs, because the cost of desserts is really limited, do not lose a lot of money because of small losses.

Should hold the principle of preferring the essence rather than abundance, after selling out and then cooking in moderation, in order to keep the product always fresh, because desserts are most avoided overnight. If you intend to raise the customer's consumption, you can form a package sale of several varieties, such as red bean soup with cake, green bean soup with sweet cakes or strawberries as a group. In addition, desserts also pay attention to seasonality, winter and summer types should be slightly changed, increase or decrease as appropriate.

People in the cold zone, generally afraid of sweet and cloying, it is clear that people in these places need a little more caloric supplement. Therefore, the desserts in the northern region than the southern region to lighten the desserts. In different regions to open a dessert store, it should take care of the eating habits of the local people. Modern people usually eat more abundant diet, absorbed a lot of nutrients, generally do not quite like to eat too sweet things. In xx, many restaurants in the dinner after the restaurant are served desserts, such as green bean sugar water, despite the fresh hot, fragrant, but many guests only eat a few mouthfuls, that is too sweet. Desserts must cater to the changing tastes of the public, the taste of ten years ago is different from today's, different desserts, can not be sweet enough as a signature. The most important thing is to make in addition to sweet, there are a variety of flavors, such as sugar water with orange slices, mixed fruit, almonds, or tofu flower with brown sugar, to make sweet and fragrant characteristics.

Opening costs tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfectant bowls and prepaid rent and other expenditures add up to the estimated opening costs of about xx yuan. The limited funds can be their own as a mate, or call parents, relatives to help. Remember, disinfection cabinet this equipment should never be saved, it should be placed in the most conspicuous place in the store, because it is necessary for hygiene work. Customers can also feel a sense of security when they see the sterilizing cabinet. The purchase of a full set of equipment costs about $xx. In the total cost of expenditure, electrical appliances, rent, kitchen utensils account for most of the expenditure, and desserts used in raw materials are mostly beans, sugar cubes and some agricultural by-products, the price is low, xx yuan or so can cope with dozens of days of consumption. Profit prospects for the catering industry are very clear, the cost of desserts is very low, the price is adaptable, in residential areas should be lower, because to do business with familiar customers, can not be too hard; in the commercial area to open the store can be adjusted to higher prices, because people tend to spend money to satisfy their appetites when shopping. The gross profit margin of desserts is maintained at xx% without difficulty, and the net profit of each bowl of desserts is between x yuan. A dessert store of x square meters can make a profit of $x per month.

Fourth, the dessert store opening information

Shop area: x square meters store rent down payment: x yuan equipment expenditure: about x yuan opening cost: x yuan profit outlook: x yuan / month Appendix: medicinal diet nourishing desserts store (house) ordinary sugar water, desserts, although a long history, but because of the sweetness of its a little thick, so that many dieting women regard dessert as a Floods and fierce beasts. They believe that sugar water, desserts are easy to make people fat, so patronizing dessert stores of young women have been rare, on the contrary, men and the elderly, children more. If a different perspective, the introduction of a medicinal role of sugar and desserts, I believe that those who avoided the sugar of the girls will take the initiative to come to the door to patronize.

The medicinal dietary tonic dessert store location selection, store layout, opening costs, business strategy and ordinary dessert house is not much different, but the level of profitability is slightly higher, and the price varieties are also slightly different. As the name suggests, medicinal tonic desserts have the effect of health and disease prevention, varieties of sugar water with medicinal tonic, soup paste, such as brain-boosting walnut paste, laxative and nourishing black sesame paste, laxative and coughing almond tofu, treatment of abdominal pain due to gastrointestinal cold and caused by peanut soup dumplings. In total, there are about 15 types, preferably more than 20. In addition, spring, summer, fall and winter seasons, can be appropriate to launch the seasonal new varieties, such as late spring and early summer can be pushed silver ear (white fungus) fruit soup as a sign to attract customers.

Most importantly, the price of medicinal tonic desserts, generally higher than ordinary desserts x% or so, so the level of profitability is certainly higher. But keep in mind: the price list should list each dessert contains tonic ingredients, medicinal tonic efficacy, indications, etc., so that customers can choose according to need.

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